1981 Volvo Dl, 2 Door Sedan, One California Owner, Garage Kept, No Reserve on 2040-cars

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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

First production Volvo P1800 stolen

Want further proof that car thieves are the scum of the Earth? Some crooks in Sweden made off with a prized Volvo - the very first production P1800. The P1800, a two-door coupe, is a classic that's been growing in popularity over the years, thanks in no small part to its gorgeous sheetmetal.
This particular example, wearing chassis number two, wears red paint with a white interior. It was swiped from a locked storage facility in Stockholm, according to Hemmings, between August 21 and 22. The P1800 was owned by Mats Eriksson, vice president of the Swedish P1800 Club, who had given it a thorough restoration. Features to look out for on this particular car include the unique wheel covers shown in the gallery, and two different registration plates - C28000 and ACZ 780.
Larmtjänst AB, a non-profit that fights vehicle crimes in Sweden, is accepting any and all information pertaining from the theft. If you, or anyone you know, was in Stockholm on the night of the days of the theft or has seen a red P1800 in the Scandinavian region, head over to the Larmtjänst AB website to submit a tip.

Volvo Concept Coupe is a long-legged Swedish GT [w/video]

They may not be the first thing that comes to mind when you think of the marque, but Volvo has a long and surprisingly lustrous lineage of coupes in its stable, from the P1800 to the 142 to the Bertone 262C to the 780 Bertone and the recently departed C70. Few of those two-doors have stood the test of time the way the voluptuous P1800 has, a fact the company's designers are apparently keenly aware of. It is that exact model that Volvo says they've drawn upon for this new Concept Coupe, and while the showcar bears little resemblance to the smaller P1800 that inspired it, both cars have a visual grace and presence that has often eluded the brand's grasp.
While not completely ripping up the design language established by the 2001 S60 in 2000, the Coupe Concept is arguably the most radical design statement we've seen from Volvo in well over a decade. Gone is the tone set by the drop-shoulder hood, and in its place is a more flowing, organic look, with the generous proportions of a grand tourer. The concept is a particularly nice piece of work, from its new T-shaped daytime running lamps to its pronounced rear fenders that subtly echo those of the P1800. Interestingly, Volvo informs that the first production model to benefit from this new aesthetic will be the next-generation XC90 crossover - and judging by the teasers we recently saw, this language looks like it'll translate nicely to the CUV's larger shape.
The Concept Coupe is powered by a through-the-road plug-in hybrid architecture composed of a twincharged 2.0-liter four-cylinder powering the front wheels and an electric motor servicing the rears. All-in, Volvo says the system is good for 400 horsepower and 443 pound-feet of torque.