Auto blog

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Volkswagen kills planned 10-speed DSG

If there are two things in this wild and crazy industry that keep growing, they are the size of cars and the number of gears in their transmissions. It wasn't ten years ago that cars with six forward gears – either manually or automatically shifted – were a relative rarity. Now, there are a multitude of sub-$30,000 cars with at least a six-speed automatic. But while eight- and nine-speed automatics are becoming increasingly common, no automaker has delivered a production ten-speed automatic (which may be a good thing, considering the reception to most nine-speed gearboxes). Ford and General Motors were collaborating on one as recently as April 2013, and Hyundai has was allegedly working on one way back in 2011. Most recently, though, Volkswagen announced a ten-speed, dual-clutch automatic in November 2014. And now, less than two years later, the project has apparently been shelved. That's according to our Vegemite-loving friends at Motoring.com.au, which report that both the cost and complexity of project has proved unfeasible for VW. "In the end, we had to balance what our priorities were with our transmissions and other things are more important and more urgent," an unnamed source at the Frankfurt Motor Show told the Aussie website. The ten-speed DSG was slated for a number of three- and four-cylinder models from VAG's entire range of affordable vehicles. It was also, allegedly, to feature in the ultra-high-performance Golf R400, Motoring reports. It's unclear how its cancellation will impact the company's future projects, if VW will look elsewhere for its small-car gearboxes, of if there's another – perhaps conventional – new transmission in the pipeline. Currently, VW's highest gear-count dual-clutch is the seven-speed DSG, shown above with company CEO Martin Winterkorn.

2014 Volkswagen Beetle GSR is black and yellow, black and yellow

Way back in 1973, Volkswagen decided it was high time to take the loveable air-cooled Bug racing. No, it wasn't painted in Herbie colors - Volkswagen called its sport-tuned machine the Beetle GSR, "Gelb Schwarzer Renner" or "Yellow Black Racer." Hence, the somewhat shocking paint scheme.
VW is bringing its sporty black and yellow Beetle back for 2014, and you can see live photos of it above. It's got a 210-horsepower turbocharged 2.0-liter four-cylinder engine under the hood (that'd be the hood up front, unlike the car's forebear), and a six-speed manual or DSG automatic transmission sends those ponies to the front wheels. Note that this car's output is up 10 horses on other turbo VWs, and the Jetta GLI and Beetle Turbo for 2013. The 0-60 run takes 6.6 seconds, and top speed is limited to 130 miles per hour.
Besides the in-your-face black and yellow paint, the GSR is outfitted with a large rear spoiler and 19-inch wheels shod with 235/40 tires. The bee-like hue carries over inside, with yellow stitching on black leather. Only 3,500 will be produced, each with its own unique plaque. Pricing has not yet been announced, but you're free to read through the press release below all the same.