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Recharge Wrap-up: Elio TV ads, Waivecar free EV carsharing

Waivecar is a new carsharing service that allows users two free hours of EV driving. The rentals are paid for with advertising, and each Chevrolet Spark EV in the fleet has an ad board affixed to its roof. So, while the driver enjoys free use of the car, the organizations buying the ads get exposure wherever the user goes. Drivers pay $5.99 per hour past the first two free hours of use. The company is undergoing a three-month trial in Venice Beach and Santa Monica before considering possible expansion. "We're giving to the lower-income people that need cars," says Waivecar CEO Isaac Deutsch. Read more at Green Car Reports. Volkswagen CEO Matthias Mueller is calling for a reworking of European emissions testing. He feels it is time to adapt the tests so that lab results more closely reflect those of real-world driving. "The industrywide discrepancies between official test results and actual usage is no longer tolerable," says Mueller. "We, the industry, need to take a new path." He also says he will make VW more environmentally friendly, and that the automaker plans to roll out 20 new electric vehicles by 2020. Additionally, Mueller is urging politicians to support the building of charging infrastructure. Read more at Bloomberg Business. Elio Motors has launched its first television ad campaign. The 30- and 60-second spots for the three-wheeled EV are titled "Own The Future," and will air on a variety of cable networks including ESPN, Fox News and National Geographic. "Our grassroots and digital efforts have helped create a strong – almost rabid – enthusiasm for our vehicle," says Elio Motors Founder and CEO Paul Elio. "As our funding situation continues to make progress, we are now in a position to share our message and create more fans through this national advertising campaign." Read more in the press release below. Elio Motors Continues Momentum with Launch of First National Television Advertising Campaign PHOENIX, Jan. 26, 2016 /PRNewswire/ -- Elio Motors (www.eliomotors.com) today announced it has launched its first national television advertising campaign to continue building consumer awareness for the company's three-wheeled vehicle that is expected to get up to 84 MPG and sell for a targeted base price of $6,800. The company, which anticipates production to launch in late 2016, has already gained an enthusiastic following through grass-roots events and digital marketing.

Volkswagen incorporating gesture control into updated Golf

For many, the Volkswagen Golf is the epitome of the accessible mode of transportation. It is the "People's Car," after all. Yet in its next iteration, it's slated to get some trick high-end tech on board. Speaking with Auto Express, VW powertrain chief Dr. Heinz-Jakob Neusser revealed that the upcoming facelifted Golf will include gesture control technology. "The interior features a preview of future VW interior technologies, with smartphone applications redefined for automotive use," Neusser told AE. "The gesture control will become reality in the Golf at the end of next year." The feature is being rolled out by other automakers on decidedly more upscale offerings (like the next-gen BMW 7 Series), but look poised to democratize the technology on the far more accessible Golf as soon as next year when the updated model arrives. VW demonstrated the tech at CES with the Golf R Touch concept, which is making an encore appearance at CES Asia in Shanghai this week, where Neusser confirmed the features are slated for production. The VW Golf R Touch concept incorporated a trio of oversized infotainment displays measuring 12.8, 12.3 and 8 inches, as well as gesture-control technology and all the latest smartphone connectivity standards – including Microsoft MirrorLink, Apple CarPlay and Google's Android Auto.

Bosch: Diesel demand still strong, despite VW scandal

Like an auto racer's results on the circuit, Volkswagen's recovery from its diesel-emissions scandal may well depend on spin control. That's what Bosch Chairman Volkmar Denner said in recent remarks at an event in Germany, Reuters reports. Bosch is a major VW supplier, of course, so it does have some skin in the game. Denner said he hasn't seen signs that demand for diesel vehicles has fallen yet in the wake of a scandal in which software in VW diesels was programmed to game emissions-testing systems. Denner says the ultimate impact on diesel sales will depend largely on the "campaign" VW will use to assure the general public that its diesels remain a viable way for drivers to boost fuel economy and lessen their impact on the environment. Of course, there have been hints that VW may pivot to more electric vehicles and distance itself away from diesels in the coming years. As a VW supplier, Bosch has been connected to the diesel scandal, it has repeatedly said that the problems were all VW's fault. Europe's biggest automaker lost its CEO in the wake of last month's scandal and has set aside $7.3 billion to address the issue. As many as 11 million VWs may have been programmed with the cheating software. Governments around the world are trying to address the issue. France may eliminate diesel-fuel subsidies, while all VW diesels in Australia have been recalled. And California has given VW until November 20 to detail how it would fix the problem. Related Videos: Image Credit: AP Photo/Michael Sohn Green Volkswagen Emissions Diesel Vehicles vw diesel scandal