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NA auto output to reach 11-year peak

According to Automotive News, automakers are expected to manufacture 16 million light vehicles in North America in 2013. That's up 500,000 units from last year and marks the largest number since 2002. The prediction comes courtesy of LMC Automotive and IHS Automotive, which point to the improving US economy as a bellwether for total production. LMC Automotive says North America will produce 16 million vehicles while IHS has a slightly more optimistic forecast of 16.1 million units. A total of seven automakers are slated to increase production on the continent this year. Nissan is set to see the largest jump at 20 percent over last year.
Volkswagen, meanwhile, is one of the only manufacturers predicted to scale back production. Analysts expect the German company's output to fall by 23 percent to 170,000 units, thanks in part to slow demand for the Volkswagen Passat and Jetta.

VW Golf TDI circles US on less than $300 of diesel

$294.98. That's how much it cost the Volkswagen team to drive across all 48 contiguous states in the union. Which is pretty impressive, but it's only part of the story. In an effort to demonstrate just how economical a conventional diesel engine can be, VW sent a team out from its US headquarters in Herndon, VA, in a Golf TDI. Their mission was to visit all the Lower 48 on as little fuel as possible. Over the course of 16 days, they traveled 8,233.5 miles, burned through 101.43 gallons of fuel, and marked a frankly astonishing average of 81.17 miles per gallon. As a result, the team – made up of hypermiling automotive journalist Wayne Gerdes and electronics engineer Bob Winger – picked up a new Guinness World Record for the lowest fuel consumption achieved in a non-hybrid car across the 48 contiguous states. The previous record, it's worth noting, had also been set by VW and Gerdes, who piloted a 2013 Passat TDI at just a hair under 80 mpg. But here's the kicker: in raising the diesel economy bar even higher, the team also beat the record for the same achievement in a hybrid vehicle by over six mpg. So the next time someone tries to tell you a hybrid is more efficient than a diesel (at least on the highway), you can point them towards this record. Related Video: VOLKSWAGEN GOLF TDI® ROUNDS LOWER 48 STATES ON LESS THAN $300 OF CLEAN DIESEL, SETS GUINNESS WORLD RECORDS™ ACHIEVEMENT FOR FUEL ECONOMY Golf TDI® beats the GUINNESS WORLD RECORDS™ achievement for "lowest fuel consumption—48 U.S. contiguous States for a non-hybrid car" at a stellar 81.17 mpg Herndon, Va. — Volkswagen of America, Inc., is pleased to announce today that the 2015 Golf TDI® Clean Diesel, part of the family of vehicles that won the 2015 North American Car of the Year, has set a new GUINNESS WORLD RECORDS® achievement for the "lowest fuel consumption—48 U.S. contiguous States for a non-hybrid car" with a remarkable 81.17 mpg. Traveling 8,233.5 miles around America in 16 days on $294.98 of Shell® Diesel fuel, the Golf beat the previous mark of 77.99 mpg by more than 3 mpg, and also beat the hybrid vehicle record of 74.34 mpg by more than 6 mpg. "Covering 8,233.5 miles on just 101.43 gallons of Clean Diesel fuel is a remarkable accomplishment, and solid proof of the efficiency and fuel economy of Volkswagen's TDI® Clean Diesel vehicles," said Michael Horn, President and CEO, Volkswagen Group of America, Inc.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...