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VW App-Connect gets celeb-studded campaign

Volkswagen is hoping that some celebrity faces help get the word out about App-Connect in the German brand's latest models with the MIB II infotainment system. The humorous, new commercial titled Party (above) stars Adam Scott, Michael Pena, and Christopher Mintz-Plasse, and the three of them are using voice commands and the touchscreen to show off the tech while planning a party. Another 30-second commercial titled Sorry with the three guys is coming along soon, as well, to advertise it even more. App-Connect is part of VW's adoption of Apple CarPlay, Android Auto, and MirrorLink. By supporting all three standards, pretty much every smartphone user can plug into the vehicle's infotainment system. The tech is already available on the 2016 Tiguan and Golf R but is rolling out to all of the German brand's vehicles this model year, except for the Touareg and Eos. VOLKSWAGEN DEMONSTRATES ADVANCED CONNECTIVITY IN NEW CELEBRITY-DRIVEN MARKETING CAMPAIGN Sep 17, 2015 First brand to offer all three major smartphone integration platforms; available on virtually every model and nearly every trim Highlights App-Connect, a new technology which makes compatible smartphone integration seamless through Apple CarPlay®, Google Android Auto™, and MirrorLink® Multimedia Campaign stars Hollywood celebrities Michael Pena, Adam Scott and Christopher Mintz-Plasse Herndon, Va. – Volkswagen of America, Inc. today announced the release of a new advertising campaign that highlights the brand's all-new infotainment system, MIB II, and its advanced smartphone integration technology, App-Connect. As part of Volkswagen's available Car-Net® suite of connectivity offerings, App-Connect allows for seamless integration of compatible smartphones across Apple CarPlay®, Google Android Auto™ and MirrorLink®; making it the first automaker to do so. The campaign kicks off with two 30-second television commercials, titled "Party" and "Sorry" starring Adam Scott, Michael Pena and Christopher Mintz-Plasse. In each spot, the celebrities navigate App-Connect by utilizing voice commands, the vehicle's touchscreen, and steering wheel controls.

VW recalls 420,000 vehicles for driver's airbag failure

Volkswagen is issuing a recall for 420,000 vehicles in the US because of a potential failure of the driver's side airbag. The campaign affects German-made examples of the 2010 Passat; the 2010-2013 Eos and Jetta; the 2010-2014 CC, Tiguan, and US-produced units of the Passat; the 2011-2013 Jetta SportWagen; and the 2011-2014 Golf and GTI. There are no reports of accidents or injuries related to this issue. Specifically, this problem comes because the steering wheel clock spring can be contaminated by debris, which moves the part's guide loops out of position. This can cause a tear in the electrical cable that controls the driver's airbag. If this happens, a warning light would illuminate, but the safety device would not deploy in a crash. VW is still identifying all of the affected VINs and developing a fix. The company plans to notify owners once everything is known. Related Video: VOLKSWAGEN ISSUES VOLUNTARY RECALL Aug 14, 2015 Herndon, VA - Volkswagen considers the safety and satisfaction of its consumers and passengers a top priority. As such, Volkswagen of America today notified the National Highway Traffic Safety Administration (NHTSA) that it will be issuing a voluntary safety recall affecting the steering wheel clock spring on approximately 420,000 Volkswagen vehicles in the U.S. Certain 2010-2014 Model Year Volkswagen CC Certain 2010-2013 Model Year Volkswagen Eos Certain 2011-2014 Model Year Volkswagen Golf/GTI Certain 2010-2013 Model Year Volkswagen Jetta Certain 2011-2013 Model Year Volkswagen Jetta SportWagen Certain 2010 Model Year Volkswagen Passat (German Production) Certain 2010-2014 Model Year Volkswagen Passat (U.S. Production) Certain 2010-2014 Model Year Volkswagen Tiguan On certain vehicles, the steering wheel clock spring could become contaminated with long hair or long fibers which may cause a displacement of the internal guide loops. When the guide loops are dragged out of position, they may apply tension to the internal flat cable and cause it to tear. Should the cable tear, the electrical connection to the driver's front airbag may be lost, causing the airbag monitoring indicator light to illuminate. In a crash that warrants a driver front airbag deployment, the airbag will not deploy, leading to a risk of driver injury.

VW modular platform strategy goes all-in on EVs

The Volkswagen Group has already revealed or put on sale a broad slate of new electric vehicles: the E-up, the E-Golf (shown above), the Porsche 918 Spyder, the Panamera S E-Hybrid and the XL1. In 2014, there will be at least six more models, including the A3 Sportback E-Tron. And after that? Well, to hear Rudolf Krebs, Group Commissioner For Electric Vehicle Drive Systems, tell it, VW's future is full of plug-in goodness. "With our platform strategy, it is quite easy to bring a lot of electrified vehicles to the market for the different brands in a very short time," he said. "We try, with a minimum of those components, to produce a maximum number of variants of cars" That strategy starts with three platforms: MQB for small cars, MLB for midsize models and MSB for sporty and premium products (there's also the NSF for cars like the E-up). Speaking to AutoblogGreen, Krebs said VW has designed modules, things like engines and electric components (think: AC compressor, on-board chargers and battery management systems), to be used across all three platforms and across all brands all. "We try, with a minimum of those components, to produce a maximum number of variants of cars," he said. "This is only possible if, at an early stage of the design of new vehicles, we implement the idea that these cars are not only designed for gasoline and diesel powertrains but that we can also include CNG concepts, flex-fuel concepts, pure electric vehicles or plug-in hybrid vehicles. With minor changes in the body in white, we can produce those vehicles, bumper-to-bumper, in one factory." "VW wants to be the leader in the electrification of vehicles" In this way, customers can choose the powertrain that they want, or whatever powertrain their local regulations demand. Politicians have already put a lot of pressure on the automotive industry, with ever-stricter CO2 regulations coming into effect in all of the major markets. In the US, the fuel economy regulation numbers require the equivalent of 101 grams of CO2 emissions per kilometer by 2025. Europe, it's 95 grams by 2020. And China, which is asking for 118 grams by 2020, will be a tough scenario, Krebs said. Today, by optimizing conventional technologies and supporting things like CNG and biofuels, more than 300 VW Group models emit less than 120 g/km. A hundred of those are even under 100 g/km. But this is not sufficient, and VW admits that conventional powertrains will not be not enough.