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VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.

VW apprentices prep Golf GTI Dark Shine, Variant Biturbo for Worthersee

Volkswagen not only cooks up some pretty tempting concepts of its own for the GTI-Treffen at Worthersee every year (and encourages its sister brands to do the same), but also gives its apprentices the opportunity to do it. And here's what they came up with this year. Called the GTI Dark Shine edition, the show car features an upgraded 2.0-liter turbo four, pumping out 389 horsepower and 359 pound-feet of torque through its dual-clutch transmission. But that's not all. As you can see, it also has a striking two-tone livery of metallic gray and yellow pearl, along with a stainless steel exhaust, carbon air box, an upgraded aero kit, a 3,500-watt audio system with eight speakers and a thoroughly reworked interior done up to match the bodywork in black Alcantara and carbon leather with yellow trim. The team of 13 apprentices built the show car from a body-in-white over the course of nine months. It follows in a long line of GTI concepts done each year by VW apprentices that stretches back to 2008. This year, however, another team of 14 interns at the plant in Zwickau, Germany, worked up a blue Golf Variant wagon called the Biturbo Edition with the twin-turbo diesel from the Passat good for 236 hp and 368 lb-ft. Another team in the Czech Republic was responsible for the Fabia FUNstar pickup concept. And of course the automakers themselves showcased the radical Golf GTE Sport, GTI Clubsport, Skoda Fabia Combi R5 and Audi TT Clubsport. The lake is calling ... world premiere: Volkswagen apprentices present their Golf GTI Dark Shine at Worthersee event - Other show car premieres: Golf Variant Biturbo Edition (Zwickau) and SKODA FUNstar (Mlada Boleslav) They have followed the call of the lake: 13 Wolfsburg apprentices from Volkswagen and group company Sitech Sitztechnik have traveled to the 34th Worthersee GTI meeting today to present their 395 PS (290 kW) Golf GTI Dark Shine to the public for the first time. Their sporty two-door Golf features a two-tone color scheme. The front is painted in dark Daytona Grey Metallic and the rear in unique R-yellow pearl effect – giving rise to the name "Dark Shine". The Golf GTI Dark Shine is impressive confirmation of the high-quality practically oriented training provided by Volkswagen.