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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

VW offers $2,000 to keep owners loyal

Volkswagen stands to lose a large portion of its customer base in the aftermath of the diesel emissions scandal, but the German automaker isn't about to sit back and watch its customers defect to other brands. To that end, VW is offering significant incentives to keep its buyers coming back. This latest incentive program will award a $2,000 loyalty bonus to existing VW drivers in the United States, to be applied to towards the purchase or lease of a new gasoline- or hybrid-powered vehicle. What's more, the offer can be combined with any other incentive on offer (save for employee or fleet discounts). The automaker is offering discounts of between $2,000 for a Passat to as much as $4,000 for a Touareg, CC, or Eos. The incentives are aimed to stave off a potential dip in sales as public trust of the company plummets in the wake of the diesel scandal. Despite the admission that it had manipulated emissions testing, Volkswagen's sales in the US actually increased in September. But they could stand to drop significantly over the course of October. The discounts may soften that blow some, but the manufacturer is not likely to be able to keep up those incentives in the long run. The move follows a similar initiative undertaken by Fiat Chrysler Automobiles in Europe. There the Italian-American automaker is offering owners of Volkswagen Group vehicles – diesel or otherwise – significant discounts of up to $1,700 to trade into an FCA vehicle. Related Video:

Volkswagen bringing new Touran minivan to Geneva

Volkswagen is bringing a wealth of new metal to the Geneva Motor Show this year. Unfortunately little if any of it is ever likely to reach American shores. There's the new Passat Alltrack, the Golf GTD Variant and a trifecta of new vans: the facelifted Caddy, the revised Sharan and this, the new Touran. Smaller than the Sharan, the Touran is Germany's top-selling minivan and boasts over 1.9 million units sold to date. It was introduced to the VW passenger van lineup in 2003 and was replaced in 2010 with an all-new model. What you're looking at here is the third-generation Touran, based on VW's ubiquitous new MQB architecture. Most obvious is the new sheet metal that makes it look sharper and more in step with the rest of the German automaker's lineup compared to the model it replaces. But there's more to the new Touran than its skin. It's also nearly five inches longer, with most of that length added in the wheelbase to give it a more commodious cabin that's also been updated with the latest equipment and offers room for up to seven passengers. Despite the larger size, it's a good 136 pounds lighter than the outgoing model, so it promises better performance in both its driving dynamics and its environmental credentials. Prospective customers (in markets where the Touran is sold) will be able to choose from a range of three gasoline and three diesel engines ranging from 108 horsepower up to 187, burning as much as 19 percent less fuel than the outgoing model's lineup thanks to features like stop/start engine management and brake force regeneration. There's even a sporty R Line package to give it a little visual aggression. For better or worse, though, the US market will almost certainly be left out: reached for comment, our source at VW USA pointed out that the Touran and Sharan aren't big enough to fill the shoes left by the Routan - but that the upcoming three-row crossover will. Volkswagen presents the new Touran - Germany's best-selling MPV completely redeveloped - More room; smart new design - New engines up to 19 per cent more economical Volkswagen presents the new Touran. The completely redesigned MPV was showcased before an audience of international media representatives at the Autostadt in Wolfsburg, not far from the production site where the popular family car is made. The interior of the new model has undergone a significant increase in size and is highly configurable.