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Lamborghini has been developing an IPO strategy 'for a long time'

Porsche AG isn’t the only Volkswagen AG brand that has been quietly preparing for a potential initial public offering. Italian luxury-car maker Lamborghini has been developing a strategy how to present itself to stock-market investors since well before Volkswagen asked each of its brands to come up with virtual equity stories, according to the unitÂ’s Chief Executive Officer Stephan Winkelmann. “WeÂ’ve been working on this with other agencies in order to create clarity,” Winkelmann said. “As a brand, weÂ’ve done so for a long time, to show what worth, what value we have. Up until a little while ago, it wasnÂ’t so well known.” Porsche became EuropeÂ’s most valuable automaker last month, when its market capitalization overtook that of VW a week after its IPO in Frankfurt. The debut of the 911 maker was a bold move into public markets, which have been largely shut for most of the year. VW CEO Oliver Blume has said he sees the listing as a blueprint to unlock more value from the groupÂ’s brands that also include Audi and Bentley. “An IPO drill is exactly what you do to show the public how solid you are and what is in progress for the future,” Winkelmann said. “We have a clear story and strategy for that.” Audi, which oversees VWÂ’s premium brands, said last month there are no concrete plans for an IPO of Lamborghini. A previous push to potentially spin off the carmaker and motorcycle brand Ducati ran into opposition from labor leaders. Still, LamborghiniÂ’s recent profit gains -- including a 31.9% operating margin in the first half of this year -- make a solid case for a stock-market listing, said Michael Dean, an analyst at Bloomberg Intelligence. “An IPO is something that could potentially happen in the next 18 months, depending on market conditions,” Dean said. “A ˆ15 billion valuation is entirely justifiable and could be even higher, given the margin metrics.” LamborghiniÂ’s deliveries rose 8% to 7,430 vehicles in the first nine months of the year. Operating profit climbed 69% to ˆ570 million ($567 million). Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini teases Huracan Sterrato tackling terrain

Everyone but VW and Tesla has recalled their Takata airbags

Takata's massive airbag inflator recall affected over 32 million vehicles from 11 automakers in the US, but two companies buying the supplier's parts haven't been affected so far: Volkswagen and Tesla. There are 887,055 VWs and 184,926 Teslas using Takata's inflators with ammonium-nitrate propellant, a new accounting shows, according to Automotive News. That doesn't necessarily mean the models need to be recalled. These figures came from a report that Takata prepared for the National Highway Traffic Safety Administration, which listed all of the vehicles it supplied with ammonium nitrate-fueled inflators. The substance is believed to be linked with the components' rupturing, along with manufacturing defects and humidity. "We're not asking because we've got reports of problems; we just need to figure out what the universe is," NHTSA spokesman Gordon Trowbridge said to Automotive News. Takata reportedly told Tesla that the inflators in its EVs are not affected with these problems, and VW is investigating a case in June where a side airbag allegedly burst in a 2015 Tiguan, Automotive News reports. The government is also still researching the precise cause of the parts' ruptures. If the investigation finds ammonium nitrate to be a factor, the vehicles could need recalled. During a Congressional hearing Takata vice president Kevin Kennedy admitted that ammonium nitrate could be among the factors of the ruptures, but the company has continued to use the chemical in its inflators. Takata is now working to transition to a different propellant. Related Video:

VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.