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VW still set on Phaeton redux despite cost-cutting drive and losing $32k per car

While critically well regarded, the Volkswagen Phaeton has proven to be a vehicle largely unloved by luxury buyers around the world. Despite this, it refuses to die. While VW's luxury sedan hasn't been sold in the US since 2006 due to low sales here, it has soldiered on in Europe with occasional updates. As the model's long lifespan has been winding down, VW has decided to keep pushing the Phaeton into a new generation, despite in-house alternatives like the Audi A8 and Bentley Continental Flying Spur. The move might not make much business sense, but Volkswagen executives are determined to make the Phaeton work. According to market analysts speaking to Reuters, developing the next-gen luxury sedan on the MLB platform could cost as much as 650 million euros ($737 million), despite relying on the same underpinnings in the A8. It's not like the Phaeton is leading the luxury sedan sales ranks, either. Reuters notes VW produced just 5,812 of them in 2013 (the most current year with data), and from 2002 to 2012, the automaker reportedly lost 28,000 euros ($32,000) on each example sold. Conversely, Mercedes-Benz sold 103,737 units of its new S-Class in 2014, an astonishing 82.2 percent jump over the previous year. The decision to keep the Phaeton going doesn't seem to square with the VW brand's cost-cutting strategy. Boss Martin Winterkorn announced last year a plan to save 5 billion euros ($5.7 billion) annually in the coming years. That plan reportedly also includes killing off less profitable models. Apparently, VW can't just rip off the band-aid and get rid of the Phaeton. Even some VW bosses seem somewhat perplexed at the sedan's business case. When Reuters asked the company's US boss Michael Horn about selling the Phaeton here, he said. "That's a dangerous question. It's an image bearer with no relevance for volume." The next-gen Phaeton is scheduled to go on sale in Europe in 2017 or 2018, according to Reuters, which is about a year later than previous rumors. A US launch will reportedly follow in 2018 or 2019 with the plug-in hybrid and potentially even diesel versions on offer. A starting price around $70,000 is estimated. Featured Gallery 2011 Volkswagen Phaeton View 15 Photos News Source: ReutersImage Credit: Volkswagen Plants/Manufacturing Volkswagen Luxury Sedan vw phaeton cost cutting

Volkswagen E-Co-Motion Concept brings electric mobility to the commercial set

Volkswagen sees a future where the bulk of the world's freight is moved into city centers by train, then offloaded onto a fleet of smaller, light-duty commercial vehicles for final delivery. Those vehicles could wind up looking something like the company's E-Co-Motion Concept that debuted at the 2013 Geneva Motor Show. The EV features a modular underfloor drive unit comprised of a battery, motor and gearbox that can be paired with any number of cab and body configurations to suit a buyer's needs, from a refrigerated box to a standard flat bed.
The E-Co-Motion Concept features a rear-mounted electric motor with 113 horsepower and 199 pound-feet of torque. A standard 20 kWh battery pack provides a driving range of up to 62 miles, while 30 kWh and 40 kWh packs could deliver 93 and 124 miles of travel, respectively. Check out the press release below for more information.

This classic VW bus packs Porsche power

Appearances can be deceiving. The rolling embodiments of that principal we call "sleeper cars": ordinary-looking vehicles that pack a much bigger punch than you'd get by just looking at them. Take this classic VW bus, for example. Sure, it may have some racing graphics and upgraded rolling stock to tell you this isn't just any old van, but looking at it, you'd still have no idea what lies beneath the surface. That's where you'll find oily bits sourced from Porsches. And not from a 914, either. (That was as much a Volkswagen as it was a Porsche anyway.) No, this vintage 1962 VW T1 "Bulli" van packs the air-cooled, forced-induction flat-six from a 993 Turbo, driving 530 horsepower and 558 pound-feet of torque through the six-speed manual transmission from a 996 GT3 to 18-inch BBS alloys. It's the obsessive six-year project of Swiss customizer Fred Bernhard, who also used carbon fiber to cut the curb weight down to 3,300 pounds. The resulting light sleeper can top out at 143 miles per hour, in a vehicle with the aerodynamic profile of, well, a bus. It's called the T1 Race Taxi and is being showcased by Volkswagen Commercial Vehicles at the GTI-Treffen at Worthersee this year. Short of maybe the Renault Espace F1 concept, we can hardly imagine any other van we'd rather drive around the Nordschleife. Or just to pick up the kids from school.