2012 Volkswagen Jetta Se on 2040-cars

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New VW Beetle Convertible ad needs no disguise

Convertibles make you do funny things. Ask someone if they'd drive a hardtop in near freezing temperatures with all the windows down and they might not even answer, thinking the question so ridiculous. Give that same person a convertible they love and you might just have to ask them to please put the top up even when snow is on the ground.
That guy has to take precautions to enjoy his proclivities, and as this new ad for the Volkswagen Beetle Convertible shows, not everyone understands. Have a watch below, and note that there's just one woman in the minute-long spot, and she's nowhere near the car. Seriously, why didn't VW run this commercial during the Super Bowl?

2015 Volkswagen GTI: Driving into spring with just one regret [w/video]

If you only notice one thing in the video above, it should be this: that GTI is filthy. Yes, the grossness of winter took its toll on our long-term 2015 Volkswagen GTI, covering the Carbon Steel hatch in a mess of salt-and-slush-streaked grime. The GTI was a champ during the cold months With 225/40R18 Bridgestone Blizzak winter tires offering sure-footed grip, the hatch became a dear companion to editors slogging through unsavory weather. Front-wheel-drive cars are already pretty solid for wintertime driving, and with the added traction of these tires, the GTI plowed forward without any drama. Our biggest gripe about snowy driving involved the car's Driver Assistance Package – a $695 option that, knowing what we know now, we wouldn't have ordered. First, this option positions the front camera right in the middle of the lower grille, which looks pretty terrible. But more importantly, the system can't tell the difference between slush/snow and an actual obstacle, so it constantly feels the need to warn us that we might hit something when the camera is covered in grime. Clearing the camera off isn't a problem, but the practice grew more annoying as the season continued. The Driver Assistance Package gets you front and rear parking sensors that, honestly, we find to be a bit too sensitive. It's activated in any low-speed situation, so the car freaks out whenever you take it through a car wash, and beeps if you walk up to the rear (to, say, open the hatch) while the engine is running. And because the GTI S model doesn't get you a rear-view camera, there's no real added benefit to the noise-makers. Yes, they help while parking in tight places, but if you struggle to park a vehicle the size of a Golf with its already excellent sight lines, you've got larger problems to overcome. We have other issues with the system, too – like how the forward sensors will blink in the instrument panel to tell you you're too close to the vehicle in front of you on the road, even with a four-car-length separation between vehicles. In all, these issues just don't seem to outweigh the benefits of the safety system. To us, it's not $695 well spent. But enough complaining. Really, the Driver Assistance Package has been the only issue we've had with the GTI since its arrival in January. Now that winter has finally melted away, we've enjoyed nice, warm temperatures here in Detroit – just last week, we were took the winter tires off.

Volkswagen decides to keep Lamborghini and Ducati, transfers Bentley to Audi

Investors in the market for a high-end Italian manufacturer that peddles performance will need to keep looking. Volkswagen announced it will hang on to Lamborghini and Ducati in the foreseeable future. Executives in Wolfsburg, Germany, are making far-reaching changes to the Volkswagen Group to reboot it with a big focus on technology. Credible rumors claimed that the people in charge of the carmaker wanted to carve out Lamborghini — which owns Ducati — and ultimately list it, or at least a chunk of it, on the stock market in order to fast-track the group's electrification strategy. Going electric is expensive, so selling Lamborghini would have helped fund the expansion, and high-octane supercars don't easily go hand-in-hand with zero-emissions cars. "Volkswagen needs to change from a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering to a digital company that reliably operates millions of mobility devices worldwide," summed up Herbert Diess, the group's boss, during a September 2020 meeting. His team ultimately decided not to fully divest both brands. It's too early to tell whether part of Lamborghini will be listed on the stock market, as some insiders have suggested, or if those plans are off the table, too. Changes are coming to Bentley as well. While it's not being spun off either, it will fall under the Audi umbrella starting on March 1, 2021. Volkswagen explained linking the two companies will "allow for synergies to be achieved as part of the electrification strategy of the two premium brands," a statement which suggests they will share a growing number of components during the 2020s. Unverified rumors claim that Bentley will notably get its own version of an ultra-luxurious electric SUV code-named Landjet that Audi is currently developing. We've reached out to Bentley for more details, and we'll update this story if we learn more. Bugatti's future wasn't mentioned in the release; unconfirmed reports suggest it will be traded for a stake in Croatian start-up Rimac. Volkswagen's supervisory board also reaffirmed its support for Diess, who was appointed CEO in 2018 and who has played a significant role in the company's transformation. Finally, the board approved the development of what a statement refers to a future leading electric vehicle sold by the Volkswagen brand that will be developed and manufactured in Wolfsburg.