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Leonardo DiCaprio buys rights to VW emissions scandal story

The smoke – proverbial or otherwise – has yet to clear from the Volkswagen diesel emissions scandal. But already they're negotiating over the book and even the movie rights to tell the story of the biggest debacle in the company's post-war history. The news revolves around Jack Ewing (no relation), European economics correspondent for the International New York Times. Ewing is preparing to write a book about the VW scandal. He's already sold the publishing rights to the as-yet untitled project to publishing house WW Norton & Company for a reported six-figure sum. Now movie producers are stepping in to buy the film rights to turn that book into a movie once it's finished. Paramount Pictures and Leonardo DiCaprio's production Appian Way have reportedly already acquired the movie rights. It remains unclear at this point, however, whether DiCaprio might act in the film as well as help produce it. His studio Appian Way produced several films in which Leo has starred in recent years, including The Aviator, Shutter Island, and The Wolf of Wall Street – but has also produced many movies without him. Of course, this isn't the first time DiCaprio has appeared on these pages. A longtime proponent of clean transportation, he was among the first Hollywood celebrities to drive a Prius, inspired the creation of the Fisker Karma, and partnered with Venturi to launch a Formula E electric racing team. It'd take some magic transformation to make DiCaprio look like Martin Winterkorn, or really any of the senior executives at Volkswagen. But whatever his involvement, we think The Wolf of Wolfsburg has a nice ring to it. Then again, so does Rolling Coal. News Source: ReutersImage Credit: Victoria Will/Invision/AP Celebrities Green TV/Movies Volkswagen Videos vw diesel scandal

2015 will be the biggest year ever for cars at CES

Like the SEMA Show, major automakers are paying increasing attention to the CES, with 2015 expected to be one of the most auto focused yet. Ford, Volkswagen, Toyota, General Motors, Hyundai, Mazda, Audi, BMW and Fiat Chrysler Automobiles will all be in attendance when CES 2015 kicks off next week, taking up a record-breaking 165,000 square feet of space at the Las Vegas Convention Center. "We've come a long way from a single car on a carpet," Ford's Alan Hall told Bloomberg. Unlike SEMA, or a more traditional auto show, like the upcoming festivities in Detroit, CES doesn't necessarily focus on entire cars or the way they perform, but on the way our technology will interact with vehicles, and in how those vehicles will deliver information to drivers. "CES has become a major launch point for a lot of the big automakers," IHS tech analyst Mark Boyadjis told Bloomberg. "CES is a way for them to get on a global stage for technology." As for what kind of wares automakers will trot out in Las Vegas, we already know that BMW will show off an autonomous i3 electric car that can navigate its way through a multistory car park and can be hailed via a smartwatch app. According to Bloomberg, Hyundai will show off its own smartwatch app for the Genesis sedan, while Audi and Mercedes-Benz will show off autonomous vehicles next week. Automakers won't be the only companies looking to capitalize on CES. Tech firms, like chipmaker Nvidia, are becoming increasingly involved in the automotive game and will be in town showing their wares off to OEMs. "Two years ago, our booth would have been filled with PCs and people playing video games," Danny Shapiro, Nvidia's senior director for automotive business, told Bloomberg. "This year we made a strategic decision to shift the focus of the booth on automotive and de-prioritize some of the other things." Needless to say, you can expect to see a lot of news out of Las Vegas come next week. Stay tuned. News Source: BloombergImage Credit: Julie Jacobson / AP CES Audi BMW Chrysler Fiat Ford GM Hyundai Mazda Toyota Volkswagen Technology CES 2015

VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.