2010 Volkswagen Jetta Limited Edition Sedan on 2040-cars

Auto blog

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Recharge Wrap-up: unofficial Tesla ad, VW will produce Budd-e

An unofficial Tesla commercial pays homage to the automaker's namesake. The video, which shows the Model S driving through a dusty, petroleum-addicted landscape reminiscent of a Mad Max film, features words from a speech by electricity-obsessed inventor Nikola Tesla. While Tesla (the man) talks about advancing technology into the future through electricity, the cars surroundings switch from the barren oil village to a green countryside dotted with wind turbines. See the video above, and read more at Treehugger. Famous rapper Akon is a Tesla fan who wants to power Africa with solar energy. Akon, who once boasted a collection of 28 exotic cars, traded them in for four Teslas, including a Model X. Also, his organization Akon Lighting Africa provides free solar electricity and lighting to communities that need it. Clean Technica talked to Akon about solar power, Tesla and EVs in a video. See the video and read more at Clean Technica, and get more perspective from Teslarati. The Volkswagen BUDD-e EV may be moving to production. The electric vehicle, built on the MEB modular platform with looks borrowed from the Microbus, made its debut as a concept vehicle at CES this year. Volkwagen's Dr. Volkmar Tanneberger tells Car magazine, "You will see a car that looks a lot like this, on the MEB platform, reach production. I can't say exactly when, but 2020 or thereabouts." He also says that the California camper van and Transporter van will continue production with internal combustion engines. Read more from Car. The 2017 Kia Soul EV will have more range. While it is scheduled for some minor updates, upping the electric Soul's driving range from its current EPA rating of 93 miles will hopefully attract more customers than a simple facelift. Autocar spied the next Soul EV testing in some heavy camouflage, but it offered no other details about the range beyond its reported expansion. Read more from Plugin Cars.

VW reveals Outback-rivaling Golf Alltrack ahead of Paris

The Volkswagen Passat Alltrack is getting a baby brother at this year's 2014 Paris Motor Show in the form of a new Golf Alltrack. Like its larger sibling, the little wagon is supposed to offer light-duty off-road driving ability combined with a more rugged look to show it off.
To give the Golf Alltrack that soft-road ability, VW is outfitting the wagon with its latest 4Motion all-wheel drive system from Haldex. The setup can decouple power from the rear-axle when not needed to save fuel. To further improve traction, the Alltrack gets VW's electronic differential lock, and the car can individually brake its inside wheel during hard cornering for better handling.
Volkswagen also wants the Alltrack to be able to visually show that it can handle getting away from the pavement, even though it starts life as a standard Golf wagon. That means jacking up the suspension an extra 0.75 inches and adding black moldings all the way around the car. There are also redesigned bumpers for the front and rear and silver underbody protection, plus new accents like anodized roof rails and silver mirror caps. The interior is essentially unchanged from the wagon, except for altered trim and Alltrack badges.