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VW App-Connect gets celeb-studded campaign

Volkswagen is hoping that some celebrity faces help get the word out about App-Connect in the German brand's latest models with the MIB II infotainment system. The humorous, new commercial titled Party (above) stars Adam Scott, Michael Pena, and Christopher Mintz-Plasse, and the three of them are using voice commands and the touchscreen to show off the tech while planning a party. Another 30-second commercial titled Sorry with the three guys is coming along soon, as well, to advertise it even more. App-Connect is part of VW's adoption of Apple CarPlay, Android Auto, and MirrorLink. By supporting all three standards, pretty much every smartphone user can plug into the vehicle's infotainment system. The tech is already available on the 2016 Tiguan and Golf R but is rolling out to all of the German brand's vehicles this model year, except for the Touareg and Eos. VOLKSWAGEN DEMONSTRATES ADVANCED CONNECTIVITY IN NEW CELEBRITY-DRIVEN MARKETING CAMPAIGN Sep 17, 2015 First brand to offer all three major smartphone integration platforms; available on virtually every model and nearly every trim Highlights App-Connect, a new technology which makes compatible smartphone integration seamless through Apple CarPlay®, Google Android Auto™, and MirrorLink® Multimedia Campaign stars Hollywood celebrities Michael Pena, Adam Scott and Christopher Mintz-Plasse Herndon, Va. – Volkswagen of America, Inc. today announced the release of a new advertising campaign that highlights the brand's all-new infotainment system, MIB II, and its advanced smartphone integration technology, App-Connect. As part of Volkswagen's available Car-Net® suite of connectivity offerings, App-Connect allows for seamless integration of compatible smartphones across Apple CarPlay®, Google Android Auto™ and MirrorLink®; making it the first automaker to do so. The campaign kicks off with two 30-second television commercials, titled "Party" and "Sorry" starring Adam Scott, Michael Pena and Christopher Mintz-Plasse. In each spot, the celebrities navigate App-Connect by utilizing voice commands, the vehicle's touchscreen, and steering wheel controls.

Anti-UAW VW workers move to form own union

The struggle over unionization at the Volkswagen factory in Chattanooga, TN, continues to get more complicated. There's now a second union fighting to organize at the plant; although this one is staunchly against the actions of the United Auto Workers. At the same time, the UAW is still signing up voluntary members to its recently created Local 42 at the facility and is reportedly near having a majority of the hourly employees on its side.
The new, anti-UAW union campaign is being spearheaded by employee Mike Burton, according to Reuters, and he calls his group the American Council of Employees. He claims to already have 108 signatures in support of his organization. Burton believes that the UAW is harmful to businesses, and his goal is to force another vote to determine a preferred union among workers.
The UAW was initially defeated (712 to 626) when it attempted a union vote at the Tennessee plant in February. However, UAW secretary-treasurer Gary Casteel told Reuters that Local 42 has already signed up over 700 members. If it can reach a majority of the roughly 1,500 employees, the group hopes VW might consider recognizing it as the factory's union.

Volkswagen Beetle Special Edition Concepts consider some colorful possibilities

Volkswagen is using the 2015 New York Auto Show as an opportunity to check consumer reactions to possible special editions of the Beetle. The company's concepts are each aimed at different market niches, and they play up the idea of the car as a fashion accessory as much as a mode of transportation. VW does the most work to the Beetle R-Line concept for performance-minded buyers. Covered in Oryx White Pearl, the model is 0.6-inches wider than stock and wears a more aggressive front bumper with larger intakes. There's even a vent at the tip of the hood sort of like a Porsche 911 GT3. The pearlescent paint really pops thanks to some gloss black trim that covers a rear diffuser and the edges of the spoiler. For the other three concepts, VW tests out some new colors and trim for the Beetle. For example, the company thinks there's demand in the US and China for pink to be added to the palette, and the Pink Color Edition tries that out with a metallic shade. The Convertible Wave is painted in Habanero Orange Metallic but also has retro touches like chrome mirror caps, houndstooth fabric for the seats and a wood dashboard. Finally, the Convertible Denim takes inspiration from a pair of jeans. For a closer look at the colorful members of this quartet check out the gallery from the floor of the New York show. Featured Gallery Volkswagen Beetle Special Edition Concepts: New York 2015 View 15 Photos Related Gallery Volkswagen Beetle Concepts View 12 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style New York Auto Show Volkswagen Convertible Hatchback Concept Cars Videos 2015 ny auto show