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2016 VW Passat starts at $23,260

With the recent reveal of the 2016 Volkswagen Passat, VW has shown a refusal to let the company's diesel-emissions scandal keep it from launching updated models in the US. When the sheet came off, the company told us that the refreshed sedan would start at $23,260, after the $820 destination charge on all versions. Now, we're getting the pricing details for the entire revised lineup. On all but the very top model, buyers get a 1.8 TSI turbo four-cylinder with 170 horsepower and 184 pound-feet of torque and six-speed automatic transmission. The base Passat S offers that combo for the same price as last year, but VW claims $1,315 in extra equipment is now included, like a five-inch MIB II infotainment system and automatic post-collision braking system. An optional LED lighting package runs $1,245 on the S, but prices differ on other levels. Pricing has not been released for the 2016 Passat TDI. That model needs a fix for its emissions cheating software before it can be certified by the EPA, and go on sale. Jumping to the Passat R-Line for $24,975 gets buyers black accents on the front bumper, 19-inch wheels and a tweaked rear diffuser. Another $775 adds the R-Line comfort package with a power driver's seat, heated front chairs, leatherette upholstery, and heat for the exterior mirrors and washer nozzles. Paying $27,100 for the Passat SE includes amenities like 17-inch wheels, a sunroof, 6.3-inch MIB II system, and adaptive cruise control. In addition, there's the SE with Technology for $29,230 with a blind-spot monitoring, push-button start, rear-traffic alert, navigation, rain-sensing wipers, and an auto-dimming rearview mirror. The next step up is the SEL for $31,315 with a plethora of extra luxuries. It gets 18-inch wheels, an upgraded Fender stereo, Vienna leather seats, power front chairs, and a rear pass-through. Sitting at the top of the range is the SEL Premium for $35,090. This trim has even more tech, including lane departure warning with active steering, active blind-spot monitor, front and rear park-distance control, and parking steering assistant. The LED lights are standard, as well. Plus, for $37,655 buyers can get the V6 SEL Premium with a 3.6-liter VR6. It makes 280 hp and 258 lb-ft and is linked to a six-speed DSG. Getting the bigger engine also adds dual trapezoidal chrome exhaust tips and Hill Hold Control.

VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.