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VW pondering low-cost sub-brand for China?

More detail is being sketched into the Volkswagen Group's plan to launch a low-cost brand for emerging markets. Late last year a German report quoted a VW rep saying that the brand has been interested in building a no-frills car, the kind that would challenge Dacia and Datsun, for a while. With both Proton and Suzuki effectively out of the partnership picture, a report in Reuters suggests VW could go straight to China, developing a car with its joint venture partners and building and selling it there.
Officially, company CEO Martin Winterkorn said the issue of a model for emerging markets would be decided this year but VW isn't any closer to confirming any kind of plan for a car in its portfolio underneath the Up!, remarking to Reuters about the China possibility, "That's an issue we're currently looking at."

VW Golf TDI circles US on less than $300 of diesel

$294.98. That's how much it cost the Volkswagen team to drive across all 48 contiguous states in the union. Which is pretty impressive, but it's only part of the story. In an effort to demonstrate just how economical a conventional diesel engine can be, VW sent a team out from its US headquarters in Herndon, VA, in a Golf TDI. Their mission was to visit all the Lower 48 on as little fuel as possible. Over the course of 16 days, they traveled 8,233.5 miles, burned through 101.43 gallons of fuel, and marked a frankly astonishing average of 81.17 miles per gallon. As a result, the team – made up of hypermiling automotive journalist Wayne Gerdes and electronics engineer Bob Winger – picked up a new Guinness World Record for the lowest fuel consumption achieved in a non-hybrid car across the 48 contiguous states. The previous record, it's worth noting, had also been set by VW and Gerdes, who piloted a 2013 Passat TDI at just a hair under 80 mpg. But here's the kicker: in raising the diesel economy bar even higher, the team also beat the record for the same achievement in a hybrid vehicle by over six mpg. So the next time someone tries to tell you a hybrid is more efficient than a diesel (at least on the highway), you can point them towards this record. Related Video: VOLKSWAGEN GOLF TDI® ROUNDS LOWER 48 STATES ON LESS THAN $300 OF CLEAN DIESEL, SETS GUINNESS WORLD RECORDS™ ACHIEVEMENT FOR FUEL ECONOMY Golf TDI® beats the GUINNESS WORLD RECORDS™ achievement for "lowest fuel consumption—48 U.S. contiguous States for a non-hybrid car" at a stellar 81.17 mpg Herndon, Va. — Volkswagen of America, Inc., is pleased to announce today that the 2015 Golf TDI® Clean Diesel, part of the family of vehicles that won the 2015 North American Car of the Year, has set a new GUINNESS WORLD RECORDS® achievement for the "lowest fuel consumption—48 U.S. contiguous States for a non-hybrid car" with a remarkable 81.17 mpg. Traveling 8,233.5 miles around America in 16 days on $294.98 of Shell® Diesel fuel, the Golf beat the previous mark of 77.99 mpg by more than 3 mpg, and also beat the hybrid vehicle record of 74.34 mpg by more than 6 mpg. "Covering 8,233.5 miles on just 101.43 gallons of Clean Diesel fuel is a remarkable accomplishment, and solid proof of the efficiency and fuel economy of Volkswagen's TDI® Clean Diesel vehicles," said Michael Horn, President and CEO, Volkswagen Group of America, Inc.

United States drivers buying fewer Mexican-made cars

Crossovers and pickup trucks are not only growing in market share, they're also more profitable than cars. A crossover on the same platform as a sedan retails for thousands more, despite similar components. It's one of the reasons we've seen automakers rapidly shifting production of their sedans and hatchbacks to Mexico, where cheap labor preserves the thin profit margins on these inexpensive vehicles. But as the market continues to shift in the United States, Mexico is getting burned by its lack of product diversity. The country's auto exports, which are heavy on cars, suffered a 16-percent drop last month, Automotive News reports. In total, year-over-year exports fell from 233,515 to 197,020 last month, while year-to-date exports are down by 7.4 percent, from 922,029 to 854,118. The number one culprit? America – which usually accounts for 75 percent of Mexico's exports – and its appetite for crossovers and pickup trucks bolstered by cheap gas prices. While Mexico does build some light truck models – AN specifically calls out the Ram 2500, Honda HR-V, GMC Sierra, and Toyota Tacoma as export leaders – the vast majority of vehicles rolling out of its factories are sedans and hatchbacks. In fact, the three biggest drops in Mexican exports came from companies whose south of the border factories only build cars – Ford (Fusion/Lincoln MKZ and Fiesta), Mazda (Mazda3), and Volkswagen (Golf and Jetta). Mexican Automotive Industry Association President Eduardo Solis told AN the export shortfall will likely be sorted out sooner rather than later, thanks to a pair of new factories – a Kia car factory and an Audi SUV plant – that are coming online by year's end. The two facilities will add around 100,000 vehicles to the country's export totals, which Solis said should leave the industry on the verge of breaking another export record in 2016. But how sustainable will these record-breaking years be? Slapping an "Hecho en Mexico" sticker on a new German SUV won't be enough to change the fact that Mexico's product mix is tilted too heavily towards body styles that are not growing in volume. Mexico's record-breaking export years probably aren't at an end, but we'd argue they're certainly under threat. News Source: Automotive News - sub. req.Image Credit: Omar Torres / AFP / Getty Images Plants/Manufacturing Ford GMC Honda Mazda RAM Volkswagen Truck Crossover SUV Mexico