2003 Vw Jetta Gls 2.0 on 2040-cars

Auto blog

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

VW App-Connect gets celeb-studded campaign

Volkswagen is hoping that some celebrity faces help get the word out about App-Connect in the German brand's latest models with the MIB II infotainment system. The humorous, new commercial titled Party (above) stars Adam Scott, Michael Pena, and Christopher Mintz-Plasse, and the three of them are using voice commands and the touchscreen to show off the tech while planning a party. Another 30-second commercial titled Sorry with the three guys is coming along soon, as well, to advertise it even more. App-Connect is part of VW's adoption of Apple CarPlay, Android Auto, and MirrorLink. By supporting all three standards, pretty much every smartphone user can plug into the vehicle's infotainment system. The tech is already available on the 2016 Tiguan and Golf R but is rolling out to all of the German brand's vehicles this model year, except for the Touareg and Eos. VOLKSWAGEN DEMONSTRATES ADVANCED CONNECTIVITY IN NEW CELEBRITY-DRIVEN MARKETING CAMPAIGN Sep 17, 2015 First brand to offer all three major smartphone integration platforms; available on virtually every model and nearly every trim Highlights App-Connect, a new technology which makes compatible smartphone integration seamless through Apple CarPlay®, Google Android Auto™, and MirrorLink® Multimedia Campaign stars Hollywood celebrities Michael Pena, Adam Scott and Christopher Mintz-Plasse Herndon, Va. – Volkswagen of America, Inc. today announced the release of a new advertising campaign that highlights the brand's all-new infotainment system, MIB II, and its advanced smartphone integration technology, App-Connect. As part of Volkswagen's available Car-Net® suite of connectivity offerings, App-Connect allows for seamless integration of compatible smartphones across Apple CarPlay®, Google Android Auto™ and MirrorLink®; making it the first automaker to do so. The campaign kicks off with two 30-second television commercials, titled "Party" and "Sorry" starring Adam Scott, Michael Pena and Christopher Mintz-Plasse. In each spot, the celebrities navigate App-Connect by utilizing voice commands, the vehicle's touchscreen, and steering wheel controls.

Leaked Audi product roadmap may confirm R8 with V6 engine

About a year ago, we reported that Audi was considering downsized engines for the new R8, which launched in V10 form. This is partially due to the Chinese market's desire for smaller displacement engines, and partially due to R8 technical lead Roland Schala's statement that a "V6 is a perfect engine for this car." This leaked upcoming product schedule, passed on by our friends at Autobahn.eu, seems to confirm these rumors. Based on the information in the image above, the R8 V6 is due in 2018. The rest of the product map seems to square with vehicles we know are in the pipeline. We spied the SQ7, A5, and R8 Spyder about a year ago, and the TT RS a few months ago. We told you in December a new Q5 is on the way, too. We just heard a credible rumor that the RS3 is on the way in 2017 as a 2018 model, and may even come to America, which squares with what we're seeing here. And we drove the Q7 E-Tron in 2015 – it's going on sale in Europe soon. This graphic puts the on-sale date as October 2017; that could be for the US market. Puzzlingly, this graphic doesn't discuss the Q2, which Audi just teased today. We're not sure what to make of that. Now onto the fun stuff. 2018 should be when Audi reveals a new A8 (featuring, most likely, a version of the futuristic Virtual Dashboard seen at CES) and A7, an RS 5 Coupe launching a few months after the A5/S5, a new A6, and the already-confirmed Q8 SUV. All expected or already confirmed. What about the cryptically-named "C-BEV?" If we extrapolate that to mean C-segment EV, if could be the Audi version of the stand-alone EV that VW is reportedly developing, and no, it's not the next E-Golf. We expected this MEB-based vehicle to debut in 2018, before the next-generation Golf, so again our rumors square nicely with what this roadmap tells us. Let's leave it at this: if you're an Audi fan, the next few years are going to be quite exciting. Expect some of these rumors to be confirmed in Geneva, so keep your eyes here for more Audi and VW info. Related Video: