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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

VW lawyers up with firm that defended BP

The string of bad news for Volkswagen shows no sign of slowing yet, especially with the recent resignation of CEO Martin Winterkorn. For aid in its legal defense in the US over its ongoing diesel emissions scandal, the automaker has now employed Kirkland & Ellis LLP, which was the same law firm BP used for the Deepwater Horizon oil spill, according to Automotive News. VW is surely hoping that things go easier for it than BP. After the massive oil spill, the company paid $4 billion to settle criminal allegations and another $18.7 billion for the other federal and state claims, Automotive News reports. We'll see. Based on fines for each of the 482,000 diesel vehicles with this evasive software in the US, VW could be on the hook for $18 billion from this lapse. In addition, 11 million units are potentially affected across the globe, and the company is already setting aside 6.5 billion euros ($7.25 billion) in expected costs. The automaker's stock on the German exchange is being hit hard by this scandal. The original discovery of high pollution levels in VW's 2.0-liter TDI engine began with researchers last summer, and the Environmental Protection Agency and the California Air Resources Board had been working on the problem for months before the EPA issued its notice of violation on September 18. A criminal investigation has now begun. The day before his resignation, Winterkorn issued a video where he apologized profusely for the scandal and promised to make things right.

Daily Driver: 2015 Volkswagen CC

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2015 Volkswagen CC Executive, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. And don't forget to watch more Autoblog videos at /videos. Show full video transcript text [00:00:00] Hi, guys. This is Seyth with Autoblog, and I'm driving the 2015 Volkswagen CC. The version of the car I'm in is the VR6 4motion car, so it's got a six-cylinder engine and all-wheel drive. This six-cylinder is actually a little bit of an odd duck at this point for the class. It's a 3.6 liter V6. It makes 280 horsepower, 265 pound-feet of torque. It's really living in a world that's been [00:00:30] overtaken by potent, two-liter turbos. I think something that's particularly difficult, especially in light of what I know about the Volkswagen family, the new engines getting great fuel economy. The 1.8T and obviously the TDI are real champs in that regard. Unfortunately, this VR6 is really sucking down the premium. These days, a 20 MPG combined rating is not particularly good. This definitely isn't a sports car. If you throw it hard into a corner, it leans a little bit, you can feel some roll [00:01:00] through the suspension. Handling is tidy, but it's not particularly precise. Of course, it's not really meant to be. This is a car that's meant to be great on the highway, great cruiser, look pretty stylish, and with a good powertrain, it can be exciting enough. Because you're not getting anything else that's very sports car-like about this car, other than the power delivery, and even there it's not quite on-pace with some of the sporty sedans that you can buy for right around the same money. It just makes for an interesting mix; something that's a little bit fast, [00:01:30] not very fuel-efficient, not a great handler, not a premium badge. Let's cut down right to it. This car is $44,400 and some change. Again, the VR6 4motion Executive Trim level, which means it pretty much gets everything you can get in a CC. We've got leather seats; they are heated. They have a massaging seat on the driver's side. I've got some 18-inch wheels that look pretty good. Big head unit with touch-screen and [00:02:00] navigation, satellite radio, better sound system. Just in general, the car feels very well-appointed. It feels like an entry-level luxury car.