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A VW will help you keep control of your terrible children, apparently

Not all kids are angels, and in fact some of them can be destructive little monsters at the worst of times. Parents know it, too. Volkswagen is playing on adults' fear of being publicly embarrassed by their progeny in an extremely clever ad, touting the long-distance driving range of the Passat TDI. Titled Mom, the spot is certainly one of the more creative sales pitches ever devised for a vehicle's fuel economy. The ad allows three little boys to go absolutely wild in a convenience store as a horrified cashier watches. Although, the commercial certainly raises the question: what mom would actually let her kids run around unattended while pumping gas?

VW beams in Star Trek stars to promote e-Golf EV

Volkswagen just set its e-mobility commercial phasers on stunning. The German automaker has cast Captain Kirk and Mr. Spock of Star Trek fame (i.e., actors William Shatner and Leonard Nimoy) in a new advertisement for its growing stable of electric vehicles. Even though it's in German, we think you can get the idea. VW went Hollywood and cast the two veteran actors in a futuristic-themed 45-second ad, which sees Shatner cruise up in the e-Golf (with a toothy Trek-fan kid in tow) while Nimoy rocks the XL1 and the Trek theme blares in the background. Forget for a moment that the kid in the commercial wasn't even born when Shatner started pitching for Priceline, let alone the original Trek series and just enjoy the wholesome good humor of Shatner saying that the electric powertrain is just like the one in a spaceship. If you've got any familiarity with Spock, you should be able to understand his punch line, too. Of course, if you'd rather your German vehicle advertisements were set in the Star Wars universe, we recommend clicking here. VW will bring the e-Golf to the states in November at a price of $35,445, about $6,500 higher than the Nissan Leaf's starting pricetag. You can see the new ad and a number of related behind-the-scenes videos (in English) below. Our Quick Spin of the E-up! are available here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

VW makes $9.2B offer for rest of truckmaker Scania

Volkswagen owns or has controlling interests in three commercial truck operations: besides its own, VW began buying shares in Sweden's Scania in 2000 and now controls 89.2 percent of its shares and 62.6 percent of its capital, then bought into Germany's Man in 2006 - in order to prevent Man from trying to take over Scania - and now owns 75 percent of it. The car company has managed to work out 200 million euros in savings, but believes it can unlock a total of 650 million euros in savings if it takes outright control of Scania and can spread more common parts among the three divisions.
It has proposed a 6.7-billion-euro ($9.2 billion) buyout, but according to a Bloomberg report, Scania's minority investors don't appear inclined to the deal. Although effectively controlled by VW, Scania is an independently-listed Swedish company, and a profitable one at that: in the January-September 2013 period its operating profit was 9.4 percent compared to Man's 0.4 percent. Some of the other shareholders believe that Scania is better off on its own and will not approve the deal, some have asked an auditor to look into the potential conflict of interest between VW and Man, while some are willing to examine the deal and "make an evaluation based on what a long-term owner finds is good," which might not be just "the stock market price plus a few percent." The buyout will only be official assuming VW can reach the 90-percent share threshold that Swedish law mandates for a squeeze-out.
Many of the arguments against boil down to investors believing that Scania's Swedishness and unique offerings are what keep it profitable, and ownership by the German car company will kill that. (Have we heard that somewhere before?) If Volkswagen can buy that additional 0.8-percent share in Scania, perhaps its buyout wrangling with Man will give it an idea of what it's in for: "dozens" of minority investors in the German truckmaker have filed cases against VW, seeking higher prices for their shares. It is likely only to delay the inevitable, though. If VW is really going to compete with Daimler and Volvo in the truck market, it has to get the size, clout and savings to do so.