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Volkswagen Beetle special edition concepts hit NY [w/poll]

Buying a retro hatchback or convertible like a VW Beetle is nothing if not a fashion statement, and nobody knows that better than Volkswagen itself. Which is likely why the German automaker is bringing four concept versions of the Bug to the New York Auto Show this year. Most intriguing of the quartet – to our eyes at least – is the Beetle R-Line concept, which takes a more performance-oriented approach. It's got 20-inch alloys riding on a wider track, an aero pack including a rear diffuser and spoiler, and black trim that looks great in contrast to the white pearl finish. The interior has been upgraded, as well, with sport buckets, carbon trim and yellow details, and the concept is powered by the 2.0-liter TSI engine with 217 horsepower. The R-Line concept won't be taking the stage alone, however, joined as it will be by the magenta-sprayed Pink Color Edition hatch, the beach-themed Wave and jeans-wearing Denim edition convertibles. Though all are billed strictly as showcars for the time being, VW admits it will be gauging public reaction to all four to determine potentially putting them into production for public consumption. So, that in mind, have a look at all the concepts in the gallery above, and tell us which one you like best in the poll below. VOLKSWAGEN AT THE 2015 NEW YORK INTERNATIONAL AUTO SHOW - Four Beetle Special Edition concepts introduced: Beetle Convertible Denim, Beetle R-Line, Beetle Convertible Surfer, and Beetle Pink Color Edition - All-wheel-drive Golf SportWagen Alltrack announced for production in 2016 - Volkswagen celebrates 60 years of Beetle heritage New York, New York - Volkswagen of America, Inc., today announced that it will produce the all-wheel-drive Golf SportWagen Alltrack for the U.S. market beginning in 2016, and showed four unique Beetle and Beetle Convertible models that help to commemorate Volkswagen of America's 60th anniversary. Golf SportWagen Alltrack Coinciding with the arrival of the all-new Golf SportWagen, currently available in dealer showrooms, Volkswagen is pleased to announce that the all-wheel-drive Alltrack model will go on sale in 2016 as a 2017 model. "We have heard from dealers and customers that they want to see a Golf SportWagen with the all-terrain capability that comes from all-wheel drive," said Michael Horn, President and CEO of Volkswagen Group of America, Inc.

Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

VW pits Foust against Winslow in epic sound-effects battle

Tanner, we feel your pain. You are, by all accounts, an excellent driver. You've won races, starred in television shows, and generally proven yourself a nice all-around guy. And then Volkswagen shows up and asks you to be as childish as possible for a couple laughs on video as you make pretend driving sounds for the German brand's latest ad campaign. How demeaning. And then, to top it all off, they bring Michael Winslow, the king of noise-making merriment, to one-up you. How could they? Just kidding. Really, the videos you see above and below are pretty clever, highlighting the same 18th letter of the alphabet that is affixed to the Golf R, a car we're deeply in lust with. And, to be honest, Tanner's goofy driving sounds are just as good as Mr. Winslow's. See for yourself. And if you feel like acting out your own inner child on VW's behalf, feel free to click here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NEW VOLKSWAGEN 'UNLEASH YOUR RRRR' CAMPAIGN ALLOWS USERS TO DRIVE A VIRTUAL GOLF R WITH SOUND OF VOICE Deep learning, an artificial intelligence subset of machine learning, analyzes each unique vocal pitch to create customized film of Golf R driving in sync with the sound of the user's voice Herndon, VA (July 13, 2015) — Volkswagen of America, Inc., is excited to unveil the Unleash Your Rrrr site that allows Volkswagen fans to drive a virtual Golf R using only the sound of voice. The web app utilizes deep learning, an artificial intelligence subset of machine learning, developed by VW's agency of record Deutsch LA, to analyze each user's unique impression of the Golf R engine's roar. It then generates a customized video of the 292-hp turbocharged Golf R model roaring through a race track, drifting, braking, among other cool stunts that correspond with the user's voice recording. "The idea behind the Golf R 'Unleash Your Rrrr' was simple – imagination. As children, we've all played with toy cars, and the power of our imaginations allowed us to turn rugs into expressways and wooden floors into slick racetracks. Our voice would act as the engine. Fast forward to today where we now have the power of technology to enhance our imagination, and to visualize the power of our voice." said Vinay Shahani, Vice President of Marketing for Volkswagen of America.