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Ferdinand Piech (1937-2019): The man who made VW global

Towering among his peers, a giant of the auto industry died Sunday night in Rosenheim/Upper Bavaria, Germany. Ferdinand Piech, a grandson of Ferdinand Porsche, who conceived the original Volkswagen in the 1930s, was the most polarizing automotive executive of our times. And one who brought automotive technology further than anyone else. Ferdinand Porsche had a son, Ferdinand (called "Ferry"), and a daughter, Louise, who married the Viennese lawyer Anton Piech. They gave birth to Ferdinand Piech, and his proximity to two Alfa Romeo sports cars — Porsche had done some work for the Italians — and the "Berlin-Rome-Berlin" race car, developed by Porsche himself, gave birth to Piech's interest in cars. After his teachers in Salzburg told his mother he was "too stupid" to attend school there, Piech, who was open about his dyslexia, was sent to a boarding school in Switzerland. He subsequently moved on to Porsche, where he fixed issues with the 904 race car and did major work on the 911. But his greatest project was the Le Mans-winning 917 race car, developed at breathtaking financial cost. It annihilated the competition, but the family had had enough: Amid growing tension among the four cousins working at Porsche and Piech's uncle Ferry, the family decided to pull every family member, except for Ferry, out of their management positions. Piech started his own consultancy business, where he designed the famous five-cylinder diesel for Mercedes-Benz, but quickly moved on to Audi, first as an engineer and then as CEO, where he set out to transform the dull brand into a technology leader. Piech killed the Wankel engine and hammered out a number of ambitious and sophisticated technologies. Among them: The five-cylinder gasoline engine; Quattro all-wheel drive and Audi's fantastic rally successes; and turbocharging, developed with Fritz Indra, whom Piech recruited from Alpina. The Audi 100/200/5000 became the world's fastest production sedan, thanks to their superior aerodynamics. Piech also launched zinc-coated bodies for longevity — and gave diesel technology a decisive boost with the advent of the fast and ultra-efficient TDI engines. Less known: Piech also decided to put larger gas tanks into cars. Customers loved it. Piech's first-generation Audi V8 was met with derision by competitors; it was too obviously based on the 200/5000.

VW App-Connect gets celeb-studded campaign

Volkswagen is hoping that some celebrity faces help get the word out about App-Connect in the German brand's latest models with the MIB II infotainment system. The humorous, new commercial titled Party (above) stars Adam Scott, Michael Pena, and Christopher Mintz-Plasse, and the three of them are using voice commands and the touchscreen to show off the tech while planning a party. Another 30-second commercial titled Sorry with the three guys is coming along soon, as well, to advertise it even more. App-Connect is part of VW's adoption of Apple CarPlay, Android Auto, and MirrorLink. By supporting all three standards, pretty much every smartphone user can plug into the vehicle's infotainment system. The tech is already available on the 2016 Tiguan and Golf R but is rolling out to all of the German brand's vehicles this model year, except for the Touareg and Eos. VOLKSWAGEN DEMONSTRATES ADVANCED CONNECTIVITY IN NEW CELEBRITY-DRIVEN MARKETING CAMPAIGN Sep 17, 2015 First brand to offer all three major smartphone integration platforms; available on virtually every model and nearly every trim Highlights App-Connect, a new technology which makes compatible smartphone integration seamless through Apple CarPlay®, Google Android Auto™, and MirrorLink® Multimedia Campaign stars Hollywood celebrities Michael Pena, Adam Scott and Christopher Mintz-Plasse Herndon, Va. – Volkswagen of America, Inc. today announced the release of a new advertising campaign that highlights the brand's all-new infotainment system, MIB II, and its advanced smartphone integration technology, App-Connect. As part of Volkswagen's available Car-Net® suite of connectivity offerings, App-Connect allows for seamless integration of compatible smartphones across Apple CarPlay®, Google Android Auto™ and MirrorLink®; making it the first automaker to do so. The campaign kicks off with two 30-second television commercials, titled "Party" and "Sorry" starring Adam Scott, Michael Pena and Christopher Mintz-Plasse. In each spot, the celebrities navigate App-Connect by utilizing voice commands, the vehicle's touchscreen, and steering wheel controls.

Volkswagen Scirocco GTS set for Shanghai reveal

Though we still can't get one over here, buyers in other markets can get the Scirocco in an array of trim levels. And at the Shanghai Motor Show this month, Volkswagen is introducing another. The new Scirocco GTS slots between the base models and the R performance version. Reviving the spirit of the original introduced more than 30 years ago and picking up where the last model left off, the new GTS splits the Scirocco lineup the way the GTI fits into the Golf range. It even packs the GTI's engine: a 2.0-liter turbo four with 210 hp, mated to either a six-speed manual or DSG. The GTS also packs standard 18-inch (or optional 19-inch wheels), a further departure from the R-Line aero kit and racing stripes running up the top. The interior is similarly upgraded with special trim, a golf-ball shifter (on manual versions) and more. All of this makes the Scirocco an even more tempting proposition – if only we could get our hands on one. Wolfsburg/Shanghai, 16 April 2015 Comeback of a GT icon: World premiere of the 220 PS Scirocco GTS in Shanghai - Exclusive GTS trim with new 18-inch alloy wheels - Scirocco GTS* has a new generation of infotainment equipment on board as standard Ten key facts about the Scirocco GTS*: 1. The new Scirocco GTS makes its debut as a separate and especially sporty GT version 2. 220 PS Scirocco GTS has a top speed of 246 km/h and accelerates from 0 to 100 km/h in 6.5 seconds 3. Individualised exterior with new 18-inch alloy wheels and optional GTS decor (decor standard in China) 4. Red brake callipers as an identifying feature 5. Exclusive GTS interior with black trim features, red stitching and the legendary golf ball gear knob 6. Included as standard: the "Composition Colour", from the latest generation of infotainment systems 7. Modular infotainment matrix (MIB II) available for all Scirocco models from the end of May 8. The Scirocco GTS can also be ordered with an extremely quick-shifting 6-speed DSG gearbox as an option 9. The spirit of the first Scirocco GTS (which made its debut in 1982) was carried forward into the year 2015 in the new GTS 10. With over a million sold, the Scirocco is one of the most successful sports cars in the world Some cars live for ever because they are constantly reinvented. The Scirocco, a pure-bred European sports car, is one of these cars that is forever young. Presented at the Geneva Motor Show in March 41 years ago, it became an icon of compact German coupes.