2008 Volkswagen Eos Lux Convertible 2-door 2.0l on 2040-cars

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VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.

VW Passat GTE plug-in hybrid starts at ˆ44,250 in Germany

Want to know how much to put away for a new Volkswagen Passat GTE? Well, first you'll have to move to Germany, or another market where the model will be sold – because it's not being offered in the US. In fact, it's based on a Passat that's altogether different from the one we get in America. But, once you've arrived at a place where the Passat GTE is available, you'll need to shell out about ˆ45,000. That's equivalent to $50,000 US at current exchange rates, which is more than the starting MSRP on any VW currently available Stateside. VW just announced domestic pricing for the new plug-in hybrid, which starts at ˆ44,250 for the sedan and ˆ45,250 for the wagon. For that much scratch, you get a Passat with a 1.4-liter turbo four good for 154 horsepower paired with an electric motor good for another 113 hp. Working in unison, the hybrid powertrain produces as much as 216 horses, and will drive up to 31 miles on electric power alone. Combined with the 50-liter (13.2-gallon) gas tank, the Passat GTE will travel over 680 miles before needing to stop. Along with the GTE, the German automaker is also launching the new Alltrack version of the Passat. Based on the Variant wagon, the new Passat Alltrack packs all-wheel drive and more rugged styling inside and out for a treatment similar to what Audi does for its Allroad models, Volvo its Cross Country line, and Subaru its Outback range. In Passat form, the Alltrack will set German buyers back ˆ38,550. Launch of the new Passat GTE and Passat Alltrack Two new models added to the Passat range Volkswagen is extending its Passat range, adding the GTE and Alltrack. These models are available immediately at German Volkswagen dealers. For a year now, the three distinctive letters GTE have stood for plug-in hybrid models from Volkswagen. Following the Golf, the second GTE standard model is now going on sale, the new Passat. The Passat GTE is powered by a 1.4-litre TSI engine delivering 115 kW / 156 PS and an electric motor producing 85 kW / 115 PS. The two are perfectly coordinated and pool their resources to generate system output of 160 kW / 219 PS. The combination of turbocharged direct-injection engine (TSI) and electric motor brings together efficiency and sustainability. The lithium-ion battery that provides the e-motor with electricity is charged as the car drives along, including via regenerative braking.