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VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

After VW scandal, new emissions tests may drive up diesel prices

However much Volkswagen has to aside to address the flak from the company's ongoing diesel-emissions scandal, it could still be less expensive than the cost of making diesels realistically adhere to stricter emissions-testing mandates. New rules are likely to be put into place as a result of the revelations that as many as 11 million VW diesel vehicles were programmed to game the emissions-testing system by triggering artificially low emissions levels. There's a potential problem, though, according to the European Automobile Manufacturers' Association (ACEA). Governments around the world are calling for more intense tests that would better simulate real-world driving conditions. Some of the mandates suggested by the European Union could make the process a costly one, however. And that would boost diesel-vehicle production costs to the point that the lower refueling costs via cheaper fuel and better fuel economy won't be able to justify the higher purchase price. According to Reuters, the ACEA issued a statement that said: The automobile industry agrees with the need for emissions to more closely reflect real-world conditions, and has been calling for proposals for years. However, it is important to proceed in a way which allows manufacturers to plan and implement the necessary changes, without jeopardizing the role of diesel as one of the key pillars for fulfilling future CO2 targets." Diesels have long been pushed in Europe because the lower carbon dioxide from the better fuel economy was thought to outweigh the additional nitrous oxides spit out by the oil burners. The push for "clean diesel" in recent years was supposed to reduce NOx emissions as well, but the VW story shows that this wasn't always the case. Rejiggered testing in Europe may start as early next year, and results may be available as soon as late 2017, but the whole point may become moot if automakers cut back on making diesel vehicles. The French government is already talking about eliminating diesel-vehicle subsidies in the wake of the scandal. Still, while new-diesel vehicle prices may rise, used-diesel prices may be falling. US auction prices for VW diesel vehicles are already down about 13 percent. UK diesel-vehicle prices have also declined, just not as much. Related Videos:

Recharge Wrap-up: Tesla details factory expansion; Ford and SunPower raise money for Sierra Club

Tesla has revealed the details of the upgrade of its Fremont, CA factory. One major change is the addition of a dedicated production space for the dual-motor P85D version of the Model S. Robots will be doing the battery installation on the Model S to save some time, and new export docks allow Tesla to get the cars out the door and on the way to their new owners more quickly. The new robots that move the cars around the factory have been named after X-Men characters, which makes our inner geeks smile. Check out the factory upgrade in the time-lapse video below and read more at Teslarati or at the Tesla Motors Blog. A program in Beijing for privileged registrations for EVs hasn't had much success. Of the 1,424 lottery winners, only about 30 percent went on to register an electric car despite a two-month extension of the deadline to do so. Buyers are likely discouraged by the lack of charging infrastructure, which the city hopes to ameliorate with the addition of 1,000 new charging stations by the end of the year, and by requiring new and renovated developments to set aside parking specifically for EV charging. Read more at Green Car Reports. The UC Davis Institute of Transportation Studies suggests that laws designed to protect dealers and consumers are stymieing the adoption of EVs. Laws like the ones certain states have in place that block or otherwise restrict Tesla's direct-to-consumer business model are not helpful for companies that want to introduce new products to the market. They prevent companies from passing on savings to customers for whom they would likely make the difference in a purchasing decision. One possible solution would be to allow exemptions to certain selling restrictions for a certain number of vehicles sold. "This could give automakers the degree of control needed to work out kinks with early customers, develop scalable processes for supporting PEVs, and ensure that effective dealer performance standards are in place before handing the reins over to wholly independent retailers," according to UC Davis ITS. Read more at the UC Davis website. Volkswagen says its environmental program, called "Think Blue. Factory," is meeting the automaker's own sustainability targets. The main purpose of the program is to move toward eco-friendlier carmaking at each of its plants worldwide.