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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Volkswagen reveals Golf GTI Clubsport concept at Worthersee

The various brands under the Volkswagen Group umbrella are bringing a slew of hot hatch concepts to the GTI-Treffen in Worthersee, Austria, this week – but the gathering wouldn't be complete without a version of the headline Volkswagen Golf GTI. And here it is. Previewed with initial details and a trio of design sketches last week, VW has now released a proper array of images showing the GTI Clubsport concept. The enhanced GTI packs an upgraded version of the stock version's 2.0-liter turbo four with 261 horsepower on tap, favorably splitting the difference between the standard GTI with the Performance package and the more potent Golf R. An overboost function even kicks in an extra 10-percent more horsepower to bring peak output up to 287 hp – just a few horses shy of the R's 292, but driving only the front wheels. As you can see, the Clubsport concept also features a more aggressive aero kit as well as upgraded rolling stock with semi-slick rubber. Most, if not all, of these enhancements are earmarked to find their way onto a 40th anniversary edition GTI, but we're unlikely to see that model in US showrooms. World premiere of the Golf GTI Clubsport at Lake Worthersee - Exclusive anniversary model for 40th birthday of the GTI - Golf GTI Clubsport debuts with 265 PS and boost function Next year, the Golf GTI celebrates its 40th birthday. Volkswagen is marking this historic event with a progressive anniversary model: the new Golf GTI Clubsport. Volkswagen will be showcasing the Golf GTI Clubsport on 14th May as part of the legendary GTI meet at Lake Worthersee, when it will make its world premiere in the form of a near-production concept car. With a power output of 195 kW / 265 PS (35 PS more than the Golf GTI Performance) and top performance temporarily increased by around a further 10 per cent thanks to a boost function, the Golf GTI Clubsport is set to take off at the start of 2016 as the most powerful production 'GTI' yet. The anniversary model is being launched not only with an extremely powerful engine, but also with an individualised interior and exclusive bodywork details. The design modifications include a completely new front bumper, new side sills, a new and aerodynamically highly innovative roof-edge spoiler and a specially developed rear diffuser. All of these features were designed with the aim of further enhancing the GTI's performance and of thereby bringing form and function into perfect harmony.

Rimac is reportedly close to buying Bugatti from the Volkswagen Group

Croatia-based Rimac is finalizing a deal to purchase Bugatti from the Volkswagen Group, according to an unverified report. If the rumor is accurate, the sale would propel Rimac to the top of the automotive industry, guarantee that Bugatti's future is electric, and mark the beginning of Volkswagen's efforts to divest its empire. Executives in Wolfsburg gave the deal the green light in September 2020, according to anonymous sources who spoke to British magazine Car, but the company's supervisory board hasn't approved it yet. Selling the French company isn't as simple as sending company founder Mate Rimac an email with an account number. Insiders explained Volkswagen would likely trade Bugatti and all of its assets for a significant stake in Rimac that would be transferred directly to Porsche, which already owns 15.5% of the brand. Officials hope to increase that figure to about 49%, meaning Bugatti is theoretically worth about 33.5% of Rimac, which was founded in 2009. Bugatti told Autoblog it can't comment on speculation. Mate Rimac gave us a similar answer. Rumors of a Bugatti sale have hovered around the automotive industry for several years, and they've never materialized. In theory, spinning off the brand would be relatively easy because it's not as deeply integrated into the Volkswagen Group as its sister companies. It doesn't share its W16 engine with another carmaker, for example. And yet, Car speculates Lamborghini, SEAT, ItalDesign, Bentley, and Ducati will also be sold in the coming years, leaving Volkswagen with its namesake division, Skoda, Audi, Porsche, Scania, and MAN. Volkswagen is having an estate sale to fund the development of electric, autonomous, and digital technologies. Its downsizing will send ripples through the auto industry. Porsche could move upmarket if it doesn't have to worry about stepping on Lamborghini's toes, for example. Spinoffs are always risky, so some companies may not survive if they're not bolstered by economies of scale. As of writing, there's no word on who will pick up the brands being divested under this scenario. And, keep in mind none of this is official. Volkswagen hasn't commented on the report. We'll update this developing story as more information becomes available.