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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

VW planning 20 new plug-in models for China

With just about everything getting super-sized for China, Volkswagen is following suit with its plug-in vehicle plans for the world's most populous country. VW, Europe's largest carmaker, is looking to sell more than 20 different plug-in models in China within the next four years, Reuters says, citing comments Volkswagen Group China head Jochem Heizmann made in Shanghai. The company is hoping that translates to sales of more than 100,000 plug-ins in China by the end of the decade. Go big or go home, right? There's a huge plug-in vehicle opportunity in China, especially given the bad pollution situation in cities like Beijing and Shanghai and the Chinese government's incentives for plug-in vehicle buyers. Volkswagen CEO Martin Winterkorn said at the Beijing Motor Show this spring that the company would spend $25 billion on at least a half-dozen plug-in models for China by 2018. VW will start selling the e-Golf in China this year and the Golf GTE plug-in hybrid in 2015. VW said in August that it would start selling the e-Golf in the US for about $35,500 in November. That's a $6,500 price hike from the base Nissan Leaf.

New safety and connected features help distinguish VW's lineup

Volkswagen may have wrested the title of world's largest carmaker away from Toyota this week, but the company still has some work to do in the United States. Despite its worldwide dominance, Volkswagen's American sales have languished. Unlike its red-hot Audi brand, mainstream Volkswagen sales have been afflicted by an assortment of maladies. An aging lineup, a reputation for mechanical gremlins and a lack of a competitive crossover vehicle have all hurt. In the US, the brand's cars claim only two percent of the overall market. As we reported earlier today, Volkswagen took steps this week to upgrade some broader aspects of its weaknesses here. At its Electronics Research Laboratory in Silicon Valley, the company announced it would make several advanced safety features and connectivity options available throughout the bulk of its lineup. Features that have long been available on its premium Audi cars will spread to its more economical offerings. In one big way, they will overstep their premium siblings. Volkswagen said Apple CarPlay, Android Auto (pictured below) and MirrorLink will all be available on a revamped infotainment system. Cars equipped with the new Car-Net-branded systems are arriving in showrooms now. Only last month, Hyundai became the first to offer CarPlay, debuting the smartphone-projection system in its 2015 Sonata. Chevy, Honda, and now Volkswagen, have quickly followed suit. On the safety-minded side, features like adaptive cruise control, forward collision warning, autonomous emergency braking, park steering assist and automatic post-collision braking will be optional equipment on most of the brand's 2016 model-year cars. Previously, the features had only been available on the Touareg SUV. They're now available on most Golf variants, the CC, Jetta, Sportwagen and some Beetles. Though the Passat sedan is one of the company's most competitive cars, it was curiously absent from the announcements, though an update could come later this year. While the advanced safety equipment is a boon for motorists increasingly interested in the technology, Volkswagen also added some basic safety tech that's long been available in mainstream competitors' cars, adding features like blind-spot monitoring and lane-departure warning. One of the big differences consumers might note is the cost of the driver-assistance systems.