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VW offers $2,000 to keep owners loyal

Volkswagen stands to lose a large portion of its customer base in the aftermath of the diesel emissions scandal, but the German automaker isn't about to sit back and watch its customers defect to other brands. To that end, VW is offering significant incentives to keep its buyers coming back. This latest incentive program will award a $2,000 loyalty bonus to existing VW drivers in the United States, to be applied to towards the purchase or lease of a new gasoline- or hybrid-powered vehicle. What's more, the offer can be combined with any other incentive on offer (save for employee or fleet discounts). The automaker is offering discounts of between $2,000 for a Passat to as much as $4,000 for a Touareg, CC, or Eos. The incentives are aimed to stave off a potential dip in sales as public trust of the company plummets in the wake of the diesel scandal. Despite the admission that it had manipulated emissions testing, Volkswagen's sales in the US actually increased in September. But they could stand to drop significantly over the course of October. The discounts may soften that blow some, but the manufacturer is not likely to be able to keep up those incentives in the long run. The move follows a similar initiative undertaken by Fiat Chrysler Automobiles in Europe. There the Italian-American automaker is offering owners of Volkswagen Group vehicles – diesel or otherwise – significant discounts of up to $1,700 to trade into an FCA vehicle. Related Video:

Volkswagen Diesels: Buy, sell, or hold?

Everyone who owns or has remotely considered a Volkswagen diesel over the past 45 days has tried to figure out the right formula. Is it worth buying after the recall? If I own one, should I sell it? How will it perform if I want to keep it? Questions create doubts, and doubts create a stunning lack of activity when it comes to the new and used car market. I seriously doubt Volkswagen will be rolling out its 2016 TDI models anytime soon. The company already failed to create a fix nearly a year ago and has spent an unusually long amount of time trying to get the formula right. There's also the fact that it rescinded its EPA application for 2016 models. I can't provide the ultimate oracle's guide on whether any recalled Volkswagen diesel will fall under the "good value" perceptions of car buyers. But I do believe four factors in particular will be largely independent of the outcome of that recall, and they're what you should pay particular attention to if you plan on buying any Volkswagen diesel – new or used. 1. Demand Creating Bad Supply There are a large number of car buyers who believe that they can zig while the marketplace tells them to zag. Unfortunately, those are the ones that get sent to the slaughter once articles like the one linked above proclaim, "resale values are down 13 percent." These heavily biased write-ups ignore the fact both the supply and demand of new and used recalled Volkswagen diesels are no longer operating in that free market. The supply side is obvious since the EPA has put a stop-sale on all Volkswagen diesels. However, on the demand side, those Volkswagen dealers who have exclusive access to off-lease vehicles and certified pre-owned programs for 2012 and newer VW diesels are now sitting on the sidelines with all those cars. When your best players no longer play, consumers don't come to the ballpark. What exists right now is a lot like a professional sports strike where the talent sits out until a collective agreement is reached. When your best players no longer play, consumers don't come to the ballpark. The marketplace only offers scabs that can play an inferior game. In the wholesale car business, the scabs are salvage vehicles that are wrecked or flood damaged, vehicles that can't be put under a CPO program due to frame damage and lemon law requirements, and the wholesale repossession market. All of these substandard vehicles make up the new supply, the collective underbelly of low-end quality in the used car marketplace.

What the Volkswagen I.D. concept tells us about the post-TDI future

If you've been paying attention, 2016 hasn't been a great year for Volkswagen. The TDI scandal removed VW's last crutch between our internal combustion present and the electric future, and so the company found itself scrambling to shift resources to show what's next right now. It's naive to assume that this is truly the sort of fairytale comeback story that VW's spin doctors would have us all believe, but it's notable that instead of flinching or pointing fingers, the engineers got to work. What they've produced is the I.D. concept, the third wave in VW's volume car history after the Beetle and Golf. The transaxle Golf was more than simply an updated Beetle, and likewise the I.D. is more than an electrified Golf. VW says the I.D. won't replace the Golf, but they said the same thing about that car replacing the Beetle. It's only a matter of time. VW says the I.D. won't replace the Golf, but they said the same thing about that car replacing the Beetle. It's only a matter of time. The I.D. approach is refreshingly simple: no carbon fiber chassis, no exotic battery chemistry, no outrageous concept car styling. The MEB chassis (the German acronym for modular electric platform) is made out of a traditional mix of high-strength steel grades to save costs and utilize existing factories. The battery is integral, not swappable, to reduce complexity and increase structural rigidity. It's also uses lithium-ion chemistry because of a proven track record and an existing (albeit deficient) supply chain. Contrast that with the e-Golf, which shares its chassis with the conventional internal-combustion cars. Fitting the battery and its ancillary systems became complicated and expensive. The skateboard installation in the I.D. will allow the pack to be optimized for the space available, reducing costs. As we've already reported, MEB will be shared across all VW Group brands to achieve an economy of scale, and the modular platform can be stretched to the size of roughly a Passat and down to a car slightly smaller than the I.D. It can be given all-wheel drive, although VW's e-mobility chief Christian Senger is quick to point out that the standard rear-drive configuration provides plenty of traction because of optimal weight distribution achieved with battery in the middle of the chassis. It makes all-wheel drive more of a bonus rather than a necessity in bad weather.