Volkswagen Beetle 1972 on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2014 Volkswagen Beetle Convertible gets the R-Line treatment

Volkswagen just launched the topless Beetle Convertible at the Los Angeles Auto Show in November, but we're already seeing the next step forward in the topless Bug range with this, the R-Line. We'll admit, this treatment falls under the "all show and no go" category, but it's still a pretty potent little cutie.
The R-Line starts with a standard Beetle Turbo Convertible but adds unique 19-inch aluminum wheels on lower-profile tires, LED daytime running lamps and Xenon headlamps. Naturally, there are R-Line badges aplenty both on the interior and exterior, and we must say, the whole package looks pretty darn snazzy.
Pricing has yet to be announced, but when it goes on sale later this year, the hotter convertible will join Volkswagen's growing R-Line portfolio that now includes the CC, Beetle hatch, Tiguan and Touareg.

2015 VW Beetle GRC packs 553 rallycrossing horsepower

In case you couldn't tell from all the wings and vents, this is not your average Volkswagen Beetle. It's the rally machine Tanner Foust and Scott Speed will be driving in the Global Rallycross Championship this year. Don't let the retro form fool you – it is an absolute beast. Last year's Beetle GRC packed a 1.6-liter turbo four good for an astonishing 544 horsepower and 387 pound-feet of torque, but the new one does one better: it now features a 2.0-liter turbo four good for 553 hp and 465 lb-ft. That's right – in a Beetle. It's also got ZF dampers, 9.5 inches of suspension travel, 14-inch front brake discs with four-piston calipers packed into 17-inch wheels and, of course, all-wheel drive. The result? 0-60 in – wait for it – two seconds flat (or thereabouts). It's geared low so it'll only top out at around 125 miles per hour, but that's all it needs for the short tracks on which it's designed to compete. Foust and Speed will be driving this beast for Andretti Autosport in the 2015 championship that kicks off at the end of May in Ft. Lauderdale. Both have quite the act to follow as Foust won back-to-back titles in 2011 and 2012, and former F1 driver Speed won three rounds last season to finish third in the standings. Related Video: VOLKSWAGEN ANDRETTI RALLYCROSS TEAM UPDATES BEETLE GRC CARS FOR 2015 SEASON Tanner Foust and Scott Speed will contest the 2015 Red Bull Global Rallycross Championship with a pair of 2.0-liter Beetles Indianapolis, IN (April 29th, 2015) - After a strong performance in its inaugural season, the Volkswagen Andretti Rallycross team is ready to challenge for this year's driver and manufacturer titles in the Global Rallycross Championship. In 2015, the team will be on the attack with two Beetle GRC race cars, which debuted in the final races of 2014. This rallycross car is the ultimate expression of the third-generation Beetle. Designed and engineered from the outset as a GRC car, it features a sequential six-speed transmission, with a fixed-ratio all-wheel-drive system that features multiplate limited-slip differentials at the front and rear. For the 2015 season, the team has chosen to change the engine specification from the car that ran in selected rounds of the 2014 series. In place of that car's 1.6-liter turbocharged and intercooled TSI® four-cylinder engine, there is now a 2.0-liter TSI engine that produces 553 horsepower and 465 pound-feet of torque, compared to 544 hp and 387 lb-ft for the 2014 car.