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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

Some intriguing showstoppers from Auto China 2024

“Electric” may be the most appropriate word to describe the atmosphere at the recent Beijing motor show, now considered to be one of the worldÂ’s largest automobile exhibitions. ChinaÂ’s vision of the electric mobility future is on full display during the ten-day event, which ends this weekend. Organizers estimated that 117 new global and China-domestic models would debut in Beijing. In fact, about 30 foreign brands had stands, a turnout that hasnÂ’t been seen at auto shows since before the pandemic. The South Koreans and the Japanese came, and from Germany, representatives making the case for their brands included CEO Oliver Blume of Volkswagen Group, Oliver Zipse of BMW Group and Ola Kallenius of Mercedes-Benz Group. A few of the models would be powered by gasoline—by ICE, or internal combustion engines—but the vibe was clear: electrics are it. According to to show officials, Beijing hosted a total of 278 electric and plug-in hybrid models on display. After digesting most of the reveals unveiled during the show, weÂ’ve parsed a list to a select few of the more interesting models. Here it is, in no particular order: BYD Ocean-M concept BYD has launched off-roaders, SUVs and sedans in its global assault on the car market — and added a hot hatch concept at Auto China. The Ocean-M (above) is a Volkswagen Golf-sized five-door hatchback, meaning itÂ’s likely that BYD will pitch it as a rival for the Volkswagen ID.3 GTX. The show car has sporty design, rises sharply towards the rear window, and sharp surfacing at the front and along the flanks. The show car has a huge rear wing, aero diffuser and side blades.   Denza Z9GT BYDÂ’s luxury brand, Denza, a joint venture between BYD and Mercedes-Benz, showed the Z9 GT, a massive wagon carrying three electric motors putting out a stunning 952 horsepower. The EV weighs an extraordinary 6,338 pounds, almost 440 pounds more than a Rolls-Royce Cullinan. BYD's design boss is a German -- Wolfgang Egger, who previously worked for Alfa Romeo and Audi. Lamborghini Urus SE The Volkswagen subsidiary brought a bit of Italian sex appeal to Beijing in the form of “super” luxury SUV that received its first public premiere in China. The plug-in hybrid Uris SE SUV gets nearly 800 horsepower as well as a series of visual and technology updates inside and out.

German investigators search VW headquarters, take documents

German investigators are no longer pursuing an official investigation against former Volkswagen CEO Martin Winterkorn, but prosecutors aren't giving up their detective work into the automaker's actions surrounding its diesel emissions scandal. In their latest move, authorities have searched VW's headquarters in Wolfsburg and confiscated documents and other data to learn more about how a software-based "defeat device" made it into the real world, according to Reuters. VW described the amount of material that it handed over as "comprehensive." The automaker is also conducting its own, internal investigation, but the company isn't releasing those results, yet. It has allegedly responded by suspending over 10 employees, including three top engineers. There has been reportedly no actual evidence found against this trio of men. In addition to the work of German prosecutors, many US investigators are looking into VW's actions, as well. The West Virginia Attorney General is suing the company for fraud, and there are pending class-action lawsuits. In written testimony for a Congressional hearing, Michael Horn, President and CEO of VW Group of America, said he first learned of the emissions noncompliance when the West Virginia University study was published in the spring of 2014. A recall on the affected Volkswagens isn't expected to begin until at least January, according to CEO Matthias Muller, and it could be later for some models. The costs to fix them all and deal with potential fines means that VW must delay some projects to save money. Put another way, VW will be dealing with the repercussions of this scandal for years. Related Video: