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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

The VW Sport Coupe GTE Concept promises exciting things for brand's future [w/video]

In recent years, it seems as though the Audi allotment of design talent from the Volkswagen Group has gotten braver, while the VW designers have become more conservative. One look at the current Volkswagen range reveals a lot of tidy sheet metal, but hardly any that rank as evocative or emotionally compelling. If the rhetoric around this Sport Coupe GTE Concept turns to action, however, VW's mass-marketed cars could become a lot more interesting to look at. Sharp creases and bold graphics can be found on just about every inch of the concept, and the large wheels at either extreme corner help to sell this as a "four-door coupe" more than most executions of that now hackneyed styling term. And, if you like what you see, then you might want to hold out for quickly approaching versions of this look on production models. Design head Walter de Silva says this language will be "shaping the immediate future" for VW product. Mechanically, the Coupe also previews more hybridization for the VW line. The concept has a plug-in hybrid powertrain, with a turbo 3.0-liter V6 driving the front wheels, and an electric motor sending yet more power to the rear. You can read up on the details in our official post from a few days ago, or just click through the pretty pictures in the gallery above. SPORT COUPE CONCEPT GTE MAKES WORLD DEBUT AT THE GENEVA AUTO SHOW Four-door coupe marks beginning of a new design era at Volkswagen Wolfsburg/Geneva, March 2015 -Volkswagen will debut the Sport Coupe Concept GTE at the 2015 Geneva International Motor Show, heralding a new and progressive Volkswagen design language. "Evolution and revolution come together in the Sport Coupe Concept GTE. This concept is based on Volkswagen design DNA, which has been visibly sharpened even more. It shows how the highest-volume brand of our Group is shaping the immediate future," says Walter de Silva, Head of Design of Volkswagen AG. Dr Heinz-Jakob Neusser, Volkswagen Brand Board Member for Development, elaborates: "This breathtakingly dynamic coupe is unlike any other to appear in this class. The design of the Sport Coupe Concept GTE is an impressive alternative to the classic sedans of the B and C segments-it has the style of a sport coupe that is enriched by the functionality of a large hatchback and the interior space of a sedan." Klaus Bischoff, Head of Design of the Volkswagen Brand, adds: "The Sport Coupe Concept GTE is another milestone of expressive design.

Translogic 168: CES 2015 Roundup

Translogic and the yearly CES glorious gadget geekout go together like digital peanut butter and high-def jelly. At this year's show, surrounded by an egg-shaped Mercedes-Benz concept and the re-introduction of, of all things, the Sony Walkman, we had some fun. Between talking with Volkswagen about its new gesture-control tech and flying some video drones, we squeezed in some time to shred on ZBoard's new electric skateboard. The future is now. Follow Translogic on Twitter and Facebook. Click here to subscribe to Translogic in iTunes. Click here to learn more about our host, Jonathon Buckley.