1972 Volkswagen Super Beetle Base 1.6l on 2040-cars

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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Tanner Foust and Scott Speed get VW internships

Tanner Foust and Scott Speed both already have quite impressive motorsport resumes. The former is a rallycross and drifting champ, and the latter counts two years in Formula One with Toro Rosso among his accomplishments. Still, it's never too late for a career change. In a humorous new ad for Volkswagen, the professional racers take on the duties of summer interns at a dealership. The commercial is timed with the kickoff of the 2015 Global Rallycross Championship season in Fort Lauderdale, FL, on May 30 and 31. Speed and Foust are both racing in Beetle GRCs for the Volkswagen Andretti Rallycross team. This year's Bug is even more potent than last year, though. It now packs a 2.0-liter turbocharged four-cylinder engine to produce 553 horsepower and 465 pound-feet of torque, versus the previous 1.6-liter turbo four with to 544 hp and 387 lb-ft. The racer can reportedly hit 60 miles per hour in just two seconds thanks in part to low gearing and all-wheel drive. One of the Andretti team Beetles might look a little different, too. Foust is sticking with his Rockstar Energy Drink sponsorship, but Speed gets an animalistic livery for Shark Week to celebrate the annual event from the Discovery Channel. Check out both of the cars in the gallery below or the ad in the video above. SCOTT SPEED TO RACE SHARK WEEK THEMED BEETLE GRC IN RED BULL GLOBAL RALLYCROSS SEASON OPENER Scott Speed and Tanner Foust will contest the Red Bull Global Rallycross Championship in Beetle GRCs, starting this weekend in Fort Lauderdale Herndon, VA — The Volkswagen Andretti Rallycross team begins its second full season of racing this weekend in Ft. Lauderdale. The team will again be battling with two Beetle GRC race cars, which debuted in the closing races of 2014. As Volkswagen enters its fourth consecutive year as a presenting sponsor of Discovery Channel's SHARK WEEK, Scott Speed will concurrently begin the Red Bull Global Rallycross season behind the wheel of the No. 41 SHARK WEEK Volkswagen Beetle GRC, wrapped for SHARK WEEK, which begins on July 5th. "My father raced with No. 41 in karts when I was younger so it's pretty special to me," said Speed. "I have only had the option to choose the No. 41 twice in my career and was able to win championships each time. Hopefully it continues to bring me luck in 2015!" New this year, the team has chosen to change the engine specification from the Beetle GRC race cars that ran in 2014.

United States drivers buying fewer Mexican-made cars

Crossovers and pickup trucks are not only growing in market share, they're also more profitable than cars. A crossover on the same platform as a sedan retails for thousands more, despite similar components. It's one of the reasons we've seen automakers rapidly shifting production of their sedans and hatchbacks to Mexico, where cheap labor preserves the thin profit margins on these inexpensive vehicles. But as the market continues to shift in the United States, Mexico is getting burned by its lack of product diversity. The country's auto exports, which are heavy on cars, suffered a 16-percent drop last month, Automotive News reports. In total, year-over-year exports fell from 233,515 to 197,020 last month, while year-to-date exports are down by 7.4 percent, from 922,029 to 854,118. The number one culprit? America – which usually accounts for 75 percent of Mexico's exports – and its appetite for crossovers and pickup trucks bolstered by cheap gas prices. While Mexico does build some light truck models – AN specifically calls out the Ram 2500, Honda HR-V, GMC Sierra, and Toyota Tacoma as export leaders – the vast majority of vehicles rolling out of its factories are sedans and hatchbacks. In fact, the three biggest drops in Mexican exports came from companies whose south of the border factories only build cars – Ford (Fusion/Lincoln MKZ and Fiesta), Mazda (Mazda3), and Volkswagen (Golf and Jetta). Mexican Automotive Industry Association President Eduardo Solis told AN the export shortfall will likely be sorted out sooner rather than later, thanks to a pair of new factories – a Kia car factory and an Audi SUV plant – that are coming online by year's end. The two facilities will add around 100,000 vehicles to the country's export totals, which Solis said should leave the industry on the verge of breaking another export record in 2016. But how sustainable will these record-breaking years be? Slapping an "Hecho en Mexico" sticker on a new German SUV won't be enough to change the fact that Mexico's product mix is tilted too heavily towards body styles that are not growing in volume. Mexico's record-breaking export years probably aren't at an end, but we'd argue they're certainly under threat. News Source: Automotive News - sub. req.Image Credit: Omar Torres / AFP / Getty Images Plants/Manufacturing Ford GMC Honda Mazda RAM Volkswagen Truck Crossover SUV Mexico