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VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

Autoweek dubs GMC Canyon, VW GTI its 2015 'Best of the Best'

For kids around the globe, tis the season for Santa, reindeer and presents. For the automotive industry, the last quarter of each year is reserved for awards, whether they come from Motor Trend, Car and Driver, Automobile, or yes, Autoblog. The latest to get released comes from our friends at Autoweek. The magazine has echoed other outlets, naming a Volkswagen hatchback and a small pickup from General Motors as its Best of the Best. Unlike Motor Trend, which handed out its golden calipers to the Chevrolet Colorado and Volkswagen Golf range, Autoweek doled out its awards to the Colorado's twin, the GMC Canyon, while singling out the hottest version of the Golf, the GTI. "This is the best hot-hatch on the American market – and it may be the best car you can buy for less than $30K," one AW staffer said in the publication's article on the feature. Other staffers praised the absolute value provided by the GTI and the overall fun factor. The Canyon, meanwhile, was saluted for being "the perfect size," not to mention its excellent build quality, feature-rich cabin and overall practicality. "It's truly a truck in the most honest sense of the word," Autoweek wrote of the Canyon. Scroll down for the full press release on the announcement from Autoweek, which includes comments from both Volkswagen and GMC. And then head over and read AW's full feature on the awards. Autoweek names Best of the Best/Car and Truck for 2015 Volkswagen Golf GTI and GMC Canyon signal a strong year for design, performance and value DETROIT, Dec. 16, 2014 /PRNewswire/ -- Today, Autoweek named the Volkswagen Golf GTI as its Best of the Best/Car for 2015, beating a group of finalists that includes the Alfa Romeo 4C, Ford Mustang and Mercedes-Benz C-class; and the GMC Canyon as its Best of the Best/Truck for 2015, besting the likes of the Chevrolet Colorado, Lincoln MKC and Porsche Macan. Autoweek evaluates every new or significantly updated model throughout the year and begins to identify the standouts. Performance, economy, fit and finish, design, value, significance to the auto industry and personal taste all combine to define the Best of the Best. Four cars and four trucks make the grade, and Autoweek editors put them through rigorous road-handling tests at Michigan International Speedway in Brooklyn, Mich. This is where a vehicle transcends the numbers and shows if design, performance and pure driving passion meld into an Autoweek Best of the Best pick.

Volkswagen bringing driver assistance systems to its 2016 lineup

Chevrolet isn't the only manufacturer rolling out luxury safety technologies on a 2016 mass-market lineup. Volkswagen has just announced that next year it will begin adding driver assistance systems to its lineup here in the States – stuff that was previously only available on Audi and Porsche models here, or Volkswagens in Europe. Adaptive cruise control, forward collision warning, and autonomous braking will be standard on the CC V6 4Motion, optional on certain trims of the Golf and Jetta. Blind spot monitoring will be standard on the Beetle, and top CC and Jetta trims, but optional on the Golf and lower Jetta variants. Automated parking will be available on Golf models, including the e-Golf. Blind spot assistance with rear traffic alert, lane departure warning, park distance control, and an automatic post-collision braking system also come in the technology kitty, all of which will be packaged at prices between $695 and $1,495. Infotainment options take a bit step up, too, with every VW model but the Touareg being fitted with touchscreens. The new MIB II head unit comes in four sizes, the Beetle, Jetta, and Tiguan getting the smallest, five-inch screen as standard but upgradeable to a 6.5-inch screen. Android Auto, Apple CarPlay, and MirrorLink are integrated into that larger screen. The interface is improved by a faster processor, higher resolution, and better graphics, and some will come with swiping and pinch-to-zoom functionality. The two press releases below lay it all out in detail. VOLKSWAGEN DEMOCRATIZES HIGH-END DRIVER ASSISTANCE FEATURES FOR THE 2016 MODEL YEAR Many models in the 2016 Volkswagen lineup offer new driver assistance systems that used to be the sole preserve of premium and luxury vehicles Herndon, VA Jul 29, 2015 — For the 2016 model year, Volkswagen is offering a host of driver assistance features that were only previously available on the premium Touareg SUV—and adding some new ones that truly democratize driver assistance for the compact sedan and compact hatchback classes. These available features include: Forward Collision Warning and Autonomous Emergency Braking (Front Assist); Adaptive Cruise Control (ACC); the Parking Steering Assistant (Park Assist); and an active Lane Departure Warning (Lane Assist) system. The Beetle, CC, e-Golf, Golf, Golf GTI, Golf R, Golf SportWagen, and Jetta offer these available features, depending on model and trim line.