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VW considering single, cheaper li-ion cell for all plug-in vehicle batteries

Volkswagen is finding rapid success in the battery electric vehicle market; especially in Europe where the e-Golf is already the segment sales leader. Recent concepts like the C Coupe GTE, Sport Coupe GTE and Cross Coupe GTE suggest more plug-in hybrids from the company are on the way, too. To make future models more economical, the German automotive giant is considering switching to a standard design for its lithium-ion battery cells. Using standardized parts is a long-accepted principle in production because it leads to economies of scale, and a company can pass on the savings to buyers or pocket the money to boost profits. VW is aiming for a massive 66-percent drop in costs by switching to a unified design, according to Heinz-Jakob Neusser, the board member in charge of development, to Automotive News. While the cells would be uniform, they could be crafted into different modules to fit each specific model. VW currently buys cells from Panasonic and Samsung for various models, but under the new plan all of the automaker's brands would switch to a single one. "We have a clear understanding in the group of a common cell," Neusser said, according to Automotive News, without suggesting when a change might happen. VW also has a few months decide on a different future for its EVs. The automaker is reportedly considering whether to use sold-state lithium-ion batteries from a US-based supplier for upcoming models. The next-gen tech could potentially give a massive boost in range while also being fireproof.

New VW Beetle Convertible ad needs no disguise

Convertibles make you do funny things. Ask someone if they'd drive a hardtop in near freezing temperatures with all the windows down and they might not even answer, thinking the question so ridiculous. Give that same person a convertible they love and you might just have to ask them to please put the top up even when snow is on the ground.
That guy has to take precautions to enjoy his proclivities, and as this new ad for the Volkswagen Beetle Convertible shows, not everyone understands. Have a watch below, and note that there's just one woman in the minute-long spot, and she's nowhere near the car. Seriously, why didn't VW run this commercial during the Super Bowl?

Icon goes Derelict on a 1967 VW Bus

Jonathan Ward and Icon have an eye for the little details in everything they make, and that's especially true of the company's Derelict projects. This time they are turning their attention to the '67 Volkswagen Bus. The van might look a little tired at first, but Icon gives the VW a complete makeover to keep it on the road for decades to come. Ward's client for this build had owned VW Buses before but wanted to have a truly usable one. Making that harder, she requested that the final result remain true to the essence of these classic vans. To do that, Icon let the exterior remain almost entirely stock, except for a few minor additions like the roof rack, tent, and a 110-volt outlet hidden at the back. The interior was kept looking original too, but the builders installed custom walnut cabinets and a load of modern upgrades, including air conditioning. The air-cooled boxer engine was also dumped in favor of a 2.0-liter four-cylinder sourced from a Jetta. To really understand just how much is changed, let Ward take you on a complete tour of the overhauled, vintage VW in this clip to show off all of his team's impressive work. Related Video: