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VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

Volkswagen preparing Tiguan Coupe R

Volkswagen has might proliferation plans for the SUV side of the VW brand, Autocar listing a range that will comprise seven models and variants on sale by 2018. The next-generation Tiguan will play a large part in tripling VW's crossover lineup, a development discussed a year ago, with a standard model, the three-row long-wheelbase version to be built in Mexico, and a five-door "Coupe" variant that will get an R version worked up by the in-house R team. The Tiguan Coupe R is aimed at the performance end of the compact crossover field, giddyup coming from a 2.0-liter four-cylinder with something like 300 horsepower and 280 pound-feet of torque that works through a six-speed dual-clutch transmission. Underpinnings are expected to be cribbed from the Golf R; a hotter suspension tune with a lower ride height and four-mode damping. The sprint to 62 miles per hour would clock in around 5.1 seconds, and handling nous would be aided by all-wheel drive and electronic torque vectoring. It will need all of that in order to catch up to the competitive set listed by Autocar of the 375-hp Mercedes-AMG GLA45, 309-hp Audi RS Q3, and potential Range Rover Evoque SVR and BMW X2 M. The CrossBlue Coupe seen in Shanghai earlier this year will provide the styling cues, we're told, with rakish glass front and back, and thick C-pillars supporting a leaner greenhouse. We'll likely see the basic Tiguan at next month's Frankfurt Motor Show, then will come the long-wheelbase in 2016, the regular Coupe in 2017 along with the Touareg and US-built CrossBlue, then in 2018 the Tiguan Coupe R, CrossBlue Coupe, and Nissan Juke-fighting T-Roc. Related Video:

Auto sales in March and first quarter down nearly across the board

Nearly every major automaker reported weak U.S. sales for March and the first quarter of 2019, citing a rough start to the year, but said a robust economy and strong labor market should encourage consumers to buy more vehicles as 2019 rolls on. GM, which no longer releases monthly sales figures, saw first-quarter sales fall 7 percent, with declines across all brands. Sales of Silverado pickup trucks fell nearly 16 percent and the high-margin Chevy Suburban large SUV dropped 25 percent. Ford also no longer releases monthly sales numbers, but is due to release its first-quarter sales figures on Thursday. According to industry data, Ford's sales fell 2 percent in the quarter and 5 percent in March. Ford representatives did not immediately respond to requests for comment. FCA reported a 7 percent fall in U.S. sales in March and a 3 percent drop for the first quarter. All of FCA's brands dropped in March, except for Ram, which saw a 15 percent increase in pickup truck sales. "The industry had a tough first quarter, but with spring finally starting to show its face and continued strong economic indicators ... we are confident that new vehicle sales demand will strengthen going forward," FCA's U.S. head of sales, Reid Bigland, said in a statement. Toyota reported a 3.5 percent fall in U.S. sales in March and 5 percent for the first quarter, hurt by declining demand for its Corolla sedans and Camry vehicles. "While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment," Toyota said in a statement. Nissan posted a 5.3 percent drop in sales in March, and its first-quarter sales were down 11.6 percent. Honda and Hyundai bucked the trend. Honda's U.S. sales rose 4.3 percent in March and 2 percent in the quarter, while Hyundai's were up 1.7 percent and 2.1 percent, respectively. Passenger-car sales suffered throughout the January-March quarter compared with the same period in 2018 as Americans continued to abandon them in favor of larger, more comfortable pickup trucks and SUVs, which are far more profitable for automakers. The battle for market share in the particularly lucrative large-pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles' Ram brand outsold the U.S.' No. 1 automaker General Motors' Chevrolet-brand trucks. The two automakers have both launched redesigned pickup trucks.