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Aurora's Chris Urmson on autonomy — that's one way to avoid speeding tickets

Although this year's CES was full of companies announcing and exhibiting their real and conceivable self-driving car technologies, while actual self-driving cars from Aptiv-Lyft were giving conventioneers 400 rides around town, the biggest news came when Volkswagen Group — and recognize this is the entire group, not just the brand — and Hyundai announced that they'd both partnered with Aurora Innovation. While the VW announcement was vague — "The collaboration brings the two companies together to realize self-driving electric vehicles in cities as Mobility-as-a-Service (MaaS) fleets" — Hyundai provided a concrete goal: "a strategic partnership to bring self-driving Hyundai vehicles to market by 2021." You may not have heard of Aurora, which has been described in some news accounts as "mysterious." But Aurora Innovation has been in business since December 2016, and it is to autonomous technology what the 1927 Yankees are to baseball. The three leaders of the company are Chris Urmson, co-founder and CEO, who had previously been chief technology officer for Alphabet Self-Driving Cars; Sterling Anderson, co-founder and chief product officer, who had directed the development of Tesla Autopilot; and Drew Bagnell, co-founder and chief technical officer, who had been autonomy architect and perception lead at the Uber Advanced Technology Center. We had the chance to sit down with Chris Urmson after he appeared onstage at a Hyundai press conference. He shared his insights on Aurora's approach to automated driving. Initial deployment of self-driving cars? "We think the first place this technology comes to market in in the transportation services or ride-hailing applications, but that's for our partners to decide." (Ride-sharing is a strategy a lot of players in the field are shooting for, as round-the-clock use is one way for paying for what will initially be a technology too costly for private ownership.) Transporting goods or people? "I personally — and as a company — am more excited initially about moving people around. Urban mobility. That's where you see the largest social impact. And it provides better access to mobility for people." Can you create a car that doesn't crash? "It is a fundamentally hard problem because other operators on the road can behave erratically at any moment. For example, if you are in a two-lane, opposing-traffic road, if you want to be safe, you don't drive there, ever.

VW could fight Uber Black with Porsche and Audi vehicles

Last week, the Volkswagen group dumped $300 million into Gett, a taxi hailing-cum-ride sharing app that's big outside of the US. Now, the company has revealed that it's pondering a rival to Uber Black by offering private drivers access to its higher-end vehicles. Details are scarce since it's a single line reference in a very long press release, but VW says that it's looking at a "special chauffeur service" that features "premium brands, such as Audi and Porsche." What that looks like in reality is anyone's guess, although the idea of getting ferried around in an Audi RS 7 does have some appeal. The deal with Gett will concentrate on getting Volkswagen cars into the hands of Gett's drivers with the promise of juicy discounts. For instance, the firm will offer a special package that'll bundle car insurance and servicing with the purchase price, which can be paid by a would-be operator in installments. It's a similar deal to the one that Uber offers would-be drivers, letting them buy cars from manufacturers like Volkswagen, Ford and Toyota at a discount. Uber, however, also lets prospective cabbies rent their vehicle on a monthly basis, thanks to a deal with Enterprise. Both of which will likely become more muscular now that Uber has a further $3.5 billion in its back pocket. The troubling fact for the auto industry is that people will still need cars, but it's likely that they won't need as many as they do right now. On-demand services and self-driving vehicles are, after all, intended to shuttle around cities like an ersatz taxi-cum-metro system rather than sitting in parking lots. The concepts of ownership that we currently hold dear (and the profits that car companies get from them) are likely to fade away in the next, say, fifty years time. As such, conglomerates like VW will have to reinvent themselves as both manufacturer and transport company in one. But these changes are never easy, especially when the biggest car firms have tons of baggage that slows down their progress. Many are still devoting time and resources to producing thousands of new cars with combustion engines that will be on the roads for years to come. Looming in the shadow, however, is the emissions scandal, with the financial and reputational penalties likely to be felt for years to come. Younger, more nimble rivals without legacy businesses, like Tesla, are working on mass-producing electric cars for mass-market prices.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...