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VW offers $2,000 to keep owners loyal

Volkswagen stands to lose a large portion of its customer base in the aftermath of the diesel emissions scandal, but the German automaker isn't about to sit back and watch its customers defect to other brands. To that end, VW is offering significant incentives to keep its buyers coming back. This latest incentive program will award a $2,000 loyalty bonus to existing VW drivers in the United States, to be applied to towards the purchase or lease of a new gasoline- or hybrid-powered vehicle. What's more, the offer can be combined with any other incentive on offer (save for employee or fleet discounts). The automaker is offering discounts of between $2,000 for a Passat to as much as $4,000 for a Touareg, CC, or Eos. The incentives are aimed to stave off a potential dip in sales as public trust of the company plummets in the wake of the diesel scandal. Despite the admission that it had manipulated emissions testing, Volkswagen's sales in the US actually increased in September. But they could stand to drop significantly over the course of October. The discounts may soften that blow some, but the manufacturer is not likely to be able to keep up those incentives in the long run. The move follows a similar initiative undertaken by Fiat Chrysler Automobiles in Europe. There the Italian-American automaker is offering owners of Volkswagen Group vehicles – diesel or otherwise – significant discounts of up to $1,700 to trade into an FCA vehicle. Related Video:

2015 VW Golf R ready for your pre-order on January 8

If you want to be the first person on your block with Volkswagen's latest Golf R parked in your garage, you need to clear some time from your schedule on January 8. On that day, VW is opening the pre-order books for the first 500 Stateside examples of the new hot hatch, and they come with some neat accessories, too. Don't worry about specing just the right Golf R because all 500 early models are identical. In addition to the obvious 2.0-liter turbocharged engine with 292 horsepower 280 pound-feet of torque and 4Motion all-wheel drive, the six-speed dual-clutch gearbox is the only option here. Every one of these hot hatches comes in Lapiz Blue Metallic paint with 19-inch wheels covered in summer performance tires. Based around the DCC and Nav trim, each of them also has VW's adaptive damper system, bi-xenon headlights with LED running lights, a Fender audio system, parking sensors and navigation. Beyond just being the first ones to own VW's latest hot hatch in the US, the deal for these 500 folks also includes a Volkswagen R watch, carbon fiber and stainless steel keychain and a certificate. All three items are serialized to match the VIN of the buyer's Golf R. The total price for each one of these 500 Golf R's is $39,090, plus $820 destination and delivery. But potential buyers don't have to come up with all of that on January 8. They just need to visit VW's Golf R site and pay a $500 reservation fee to get in line, which goes toward the purchase of the car. The money is refundable for anyone who backs out, and any additional orders are put on a waiting list in case of any cancelations.

Leonardo DiCaprio buys rights to VW emissions scandal story

The smoke – proverbial or otherwise – has yet to clear from the Volkswagen diesel emissions scandal. But already they're negotiating over the book and even the movie rights to tell the story of the biggest debacle in the company's post-war history. The news revolves around Jack Ewing (no relation), European economics correspondent for the International New York Times. Ewing is preparing to write a book about the VW scandal. He's already sold the publishing rights to the as-yet untitled project to publishing house WW Norton & Company for a reported six-figure sum. Now movie producers are stepping in to buy the film rights to turn that book into a movie once it's finished. Paramount Pictures and Leonardo DiCaprio's production Appian Way have reportedly already acquired the movie rights. It remains unclear at this point, however, whether DiCaprio might act in the film as well as help produce it. His studio Appian Way produced several films in which Leo has starred in recent years, including The Aviator, Shutter Island, and The Wolf of Wall Street – but has also produced many movies without him. Of course, this isn't the first time DiCaprio has appeared on these pages. A longtime proponent of clean transportation, he was among the first Hollywood celebrities to drive a Prius, inspired the creation of the Fisker Karma, and partnered with Venturi to launch a Formula E electric racing team. It'd take some magic transformation to make DiCaprio look like Martin Winterkorn, or really any of the senior executives at Volkswagen. But whatever his involvement, we think The Wolf of Wolfsburg has a nice ring to it. Then again, so does Rolling Coal. News Source: ReutersImage Credit: Victoria Will/Invision/AP Celebrities Green TV/Movies Volkswagen Videos vw diesel scandal