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Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Autoblog Podcast #327

New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge
Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a better fuel economy app. Dan also has an interview with Ford's Jim Farley about the future of Lincoln. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #327:

1000-hp Mk1 VW Golf is terrifyingly cool

There are plenty of things to love about the Mk1 Volkswgen Golf. The machine's horsepower isn't one of them. From the factory, the little hatch cranked a breathy 112 horsepower from the most robust form of its 1.8-liter four-cylinder engine. Boba motoring, however, has taken that figure and multiplied it by a factor of nearly 10. If 1,000 horsepower sounds terrifying in a machine with a wheelbase of just 94.5 inches, it should. A massive Garrett GTX4202R turbo force-feeds the little mill through a tweaked 16-valve KR head. The crew calls the beast the 16Vampir, and we think that's fitting.
Of course, we'd wager you quit reading right about the time you set your eyes on that headline. Those of you who've stuck around this long can point yourselves below to see the maniacal creation in action. You won't be disappointed.