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How should Volkswagen deal with its diesel problems?

The hounds of hell are bearing down on Volkswagen in the wake of allegations of cheating on diesel emissions testing. In just a single day, Volkswagen's stock has dropped 23 percent and the German government has announced that it is going to investigate a far larger number of vehicles over emissions violations. The American storm is quickly becoming a global one. Volkswagen sells over a million diesel vehicles a year and also has more than 13 percent of the automotive market overall – it was the number one automaker in the world up until the scandal. Yet in a matter of hours, Volkswagen has also become a pariah with potential fines and recalls that may be dwarfed by how the alleged lies and deceit change how governments and consumers view the company. Consumers are really going to be the key to the company's survival. It's those consumers who are really going to be the key to the company's survival. Every single one of them now finds themselves with a product that was sold illegally and may not be registered until recall work is done. What's worse is that Volkswagen doesn't yet have a solution for the emissions issue to offer these customers. It should also be noted that this is not the first time Volkswagen has found itself in violation of EPA emission regulations. Volkswagen is in a world of trouble, so what now? As a car dealer and former financial analyst who took several companies public, I believe Volkswagen can and should consider three points of action that would make an enduring difference in the times to come. 1. Offer affected TDI owners a compelling reason to stay with the brand. Recall work and a cup of coffee at the dealership are not going to be enough to placate current owners. Volkswagen should provide compensation for customers at the earliest opportunity and offer some type of inducement that keeps them within the fold. This shouldn't be the industry's version of a Chuck E. Cheese coupon - a small discount on a new vehicle. Volkswagen needs to offer something along the lines of a strong warranty extension of the entire powertrain (not just the emissions system) or some type of valuable feature upgrade for these vehicles so that owners feel that they have been treated fairly. Perhaps a combination of a brand new navigation system, software upgrades for the infotainment components, or some type of basic free WiFi service would be a healthy act of generosity.

2013 Volkswagen Jetta Hybrid

More Fun Than A Prius, Less Sensible Than A TDI
Let's have some fun, and do some math. We're talking pretty rudimentary stuff, multiplication and division, to figure out if the upcoming Volkswagen Jetta Hybrid can make a baseline case for itself against two very strong competitors in this segment. The competitors in question, at least for now, are two more Jettas: the diesel-drinking TDI and the fit-for-the-masses SE with VW's long-serving 2.5-liter engine.
To keep the equations clean and simple (hey, we're writers), we'll calculate based on the most flattering EPA miles per gallon stat from highway driving for all cars, assume a healthy 20,000 miles driven per year, and factor in today's average cost for the respective fuels these three require: diesel (TDI), regular (SE) and premium (Hybrid). We'll also start with the base prices for all models.

Volkswagen Golf SportWagen Alltrack coming to US in 2016 [w/video]

As many versions of the Golf that Volkswagen offers in America, there are even more available overseas. But if the Alltrack was one that you wished would make the transatlantic voyage to US showrooms, we've got good news for you, because VW has confirmed its bringing the Golf SportWagen Alltrack to America. Revealed last year at the Paris Auto Show, the Golf SportWagen Alltrack is VW's answer to a Volvo Cross Country or Subaru Outback. It starts with the Golf SportWagen, which already offers more space than a standard Golf hatch, but adds to it a higher ride height, lower body cladding, a new front bumper and upgraded cabin space. It also crucially gets 4Motion all-wheel drive, something which was previously available only on the top-of-the-line Golf R. The Haldex 5-based system sends power to the front wheels under normal conditions, but can divert up to 50 percent to the back in slippery situations. VW has yet to confirm just which engine and transmission combinations will be offered in the US-spec Alltrack, but it's offered overseas in four flavors: a gasoline-burning turbo four with 178 horsepower and a trio of diesels ranging in output from 109 hp to 182. The US-spec Golf hatch is offered with either a turbo four or a mid-range TDI before getting into the GTI, Golf R and e-Golf alternatives. The German automaker hasn't confirmed exactly when the first examples are set to hit US showrooms, but they're slated for sometime next year. VOLKSWAGEN AT THE 2015 NEW YORK INTERNATIONAL AUTO SHOW - Four Beetle Special Edition concepts introduced: Beetle Convertible Denim, Beetle R-Line, Beetle Convertible Surfer, and Beetle Pink Color Edition - All-wheel-drive Golf SportWagen Alltrack announced for production in 2016 - Volkswagen celebrates 60 years of Beetle heritage New York, New York - Volkswagen of America, Inc., today announced that it will produce the all-wheel-drive Golf SportWagen Alltrack for the U.S. market beginning in 2016, and showed four unique Beetle and Beetle Convertible models that help to commemorate Volkswagen of America's 60th anniversary. Golf SportWagen Alltrack Coinciding with the arrival of the all-new Golf SportWagen, currently available in dealer showrooms, Volkswagen is pleased to announce that the all-wheel-drive Alltrack model will go on sale in 2016 as a 2017 model.