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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Everyone but VW and Tesla has recalled their Takata airbags

Takata's massive airbag inflator recall affected over 32 million vehicles from 11 automakers in the US, but two companies buying the supplier's parts haven't been affected so far: Volkswagen and Tesla. There are 887,055 VWs and 184,926 Teslas using Takata's inflators with ammonium-nitrate propellant, a new accounting shows, according to Automotive News. That doesn't necessarily mean the models need to be recalled. These figures came from a report that Takata prepared for the National Highway Traffic Safety Administration, which listed all of the vehicles it supplied with ammonium nitrate-fueled inflators. The substance is believed to be linked with the components' rupturing, along with manufacturing defects and humidity. "We're not asking because we've got reports of problems; we just need to figure out what the universe is," NHTSA spokesman Gordon Trowbridge said to Automotive News. Takata reportedly told Tesla that the inflators in its EVs are not affected with these problems, and VW is investigating a case in June where a side airbag allegedly burst in a 2015 Tiguan, Automotive News reports. The government is also still researching the precise cause of the parts' ruptures. If the investigation finds ammonium nitrate to be a factor, the vehicles could need recalled. During a Congressional hearing Takata vice president Kevin Kennedy admitted that ammonium nitrate could be among the factors of the ruptures, but the company has continued to use the chemical in its inflators. Takata is now working to transition to a different propellant. Related Video:

New VW Beetle Convertible ad needs no disguise

Convertibles make you do funny things. Ask someone if they'd drive a hardtop in near freezing temperatures with all the windows down and they might not even answer, thinking the question so ridiculous. Give that same person a convertible they love and you might just have to ask them to please put the top up even when snow is on the ground.
That guy has to take precautions to enjoy his proclivities, and as this new ad for the Volkswagen Beetle Convertible shows, not everyone understands. Have a watch below, and note that there's just one woman in the minute-long spot, and she's nowhere near the car. Seriously, why didn't VW run this commercial during the Super Bowl?