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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Autoblog Minute: VW 'tip of the iceberg' in diesel emissions scandal

Some are calling Volkswagen just the tip of the iceberg in the diesel emissions scandal. Autoblog's Adam Morath reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Some are calling Volkswagen just the tip of the iceberg in the diesel emissions scandal. I'm Adam Morath and this is your Autoblog Minute. Here in the U.S. the EPA found defeat devices on certain Volkswagen vehicles. Across the pond however concerned environmentalist groups including [00:00:30] Transportation & Environment say that the issues could be more widespread in Europe. Nico Muzi, a spoken for Transportation and Environment was quoted in the Automotive News as saying: "Volkswagen is just the tip of the iceberg..." Muzi goes on to claim that cheating is widespread, and that results produced from European emissions tests, which are not administered by a government agency, show differences in data that "...are so much, it can't be explained." Clean vehicle manager at Transport & Environment Greg Archer spoke to Bloomberg Business about the need to reform emissions testing in Europe: [00:01:00] [Bloomberg Video Clip] While it's clear that automakers are engineering vehicles and software to perform well on emissions tests, the real question is whether or not other OEMs, besides Volkswagen, are using defeat devices to cheat the tests, either here or in Europe. For Autoblog, I'm Adam Morath. Green Volkswagen Emissions Diesel Vehicles Autoblog Minute Videos Original Video vw diesel scandal

Volkswagen's latest ad is not subtle | Autoblog Podcast #509

On this week's podcast, Mike Austin and David Gluckman are joined by special guest James Riswick, who has been driving a lot of new cars lately. All of them are discussed, plus a few more from Mike and David, and Mike rants a bit about a new VW Atlas commercial. The episode wraps up with the traditional doling out of Spend My Money buying advice, during which David briefly goes out into left field. (He's back now, don't worry.) The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #509 Topics and stories we mention GMC Sierra HD Mazda MX-5 Miata RF Mazda CX-5 Honda CR-V vs. Mazda CX-5 Mini Countryman Honda Clarity Fuel Cell Ford F-150 Raptor Lexus RC 200t VW Atlas "Luv Bug" commercial Used cars! Rundown Intro - 00:00 What we're driving - 02:43 Ad of the week - 41:40 Spend My Money - 49:14 Total Duration: 56:27 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Marketing/Advertising Podcasts Ford GMC Honda Lexus Mazda MINI Volkswagen mazda cx-5 ford f-150 raptor gmc sierra hd volkswagen atlas mazda mx-5 rf lexus rc 200t