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VW App-Connect gets celeb-studded campaign

Volkswagen is hoping that some celebrity faces help get the word out about App-Connect in the German brand's latest models with the MIB II infotainment system. The humorous, new commercial titled Party (above) stars Adam Scott, Michael Pena, and Christopher Mintz-Plasse, and the three of them are using voice commands and the touchscreen to show off the tech while planning a party. Another 30-second commercial titled Sorry with the three guys is coming along soon, as well, to advertise it even more. App-Connect is part of VW's adoption of Apple CarPlay, Android Auto, and MirrorLink. By supporting all three standards, pretty much every smartphone user can plug into the vehicle's infotainment system. The tech is already available on the 2016 Tiguan and Golf R but is rolling out to all of the German brand's vehicles this model year, except for the Touareg and Eos. VOLKSWAGEN DEMONSTRATES ADVANCED CONNECTIVITY IN NEW CELEBRITY-DRIVEN MARKETING CAMPAIGN Sep 17, 2015 First brand to offer all three major smartphone integration platforms; available on virtually every model and nearly every trim Highlights App-Connect, a new technology which makes compatible smartphone integration seamless through Apple CarPlay®, Google Android Auto™, and MirrorLink® Multimedia Campaign stars Hollywood celebrities Michael Pena, Adam Scott and Christopher Mintz-Plasse Herndon, Va. – Volkswagen of America, Inc. today announced the release of a new advertising campaign that highlights the brand's all-new infotainment system, MIB II, and its advanced smartphone integration technology, App-Connect. As part of Volkswagen's available Car-Net® suite of connectivity offerings, App-Connect allows for seamless integration of compatible smartphones across Apple CarPlay®, Google Android Auto™ and MirrorLink®; making it the first automaker to do so. The campaign kicks off with two 30-second television commercials, titled "Party" and "Sorry" starring Adam Scott, Michael Pena and Christopher Mintz-Plasse. In each spot, the celebrities navigate App-Connect by utilizing voice commands, the vehicle's touchscreen, and steering wheel controls.

VW may make Bentley a subsidiary of Audi

FRANKFURT — Volkswagen plans to make British luxury carmaker Bentley a subsidiary of its Audi division as it seeks economies of scale among its top-end brands, German trade publication Automobilwoche reported. Bentley, for now overseen by the head of VW's Porsche business, Oliver Blume, will from next year be part of Audi, where VW group Chief Executive Herbert Diess believes it has more potential, Automobilwoche cited company sources as saying. Synergies could include using Audi technology for a new Bentley SUV, it added. Volkswagen, which declined to comment on the report, is reviewing the future of its high-performance brands Lamborghini, Bugatti and Ducati motorcycles as part of broader quest for more economies of scale as it shifts to mass producing electric cars. Sources familiar with the matter told Reuters this month that Volkswagen was working on plans to prepare Lamborghini for a stock market listing. Related Video: Audi Bentley Volkswagen

Audi will submit emissions fix for 3.0 TDI V6 to EPA and CARB

Audi will develop a software update for the emissions control system on Volkswagen Group's 3.0 TDI V6 and will submit the changes to the Environmental Protection Agency and California Air Resources Board for approval. If the government regulators accept it, the tweaks could end the emissions problems for an estimated 85,000 of these engines in the US in Audi, Porsche, and VW models. However, the stop-sale still covers these vehicles until further notice. Audi admits in its statement to failing to disclose three "auxiliary emission control devices" on the V6 to regulators, and US law considers one of these systems a defeat device. VW Group offered the engine in the US on the Audi A6, A7, A8, Q5, and Q7 since the 2009 model year. The mill was also available on the VW Touareg and Porsche Cayenne. The EPA filed a violation against the 3.0 TDI on November 2 because the agency reported that the engine's software contained a defeat device to circumvent emissions tests. The regulator recently extended that notice to cover these powerplants in the US from the 2009 to 2016 model years. Audi's statement vaguely estimates the price of this problem to be in the "mid-double-digit millions of euros," and the automaker could face financial punishment by regulators. "Determinations regarding potential penalties and other remedies will be assessed as part of the investigation EPA has opened in conjunction with the US Department of Justice," an EPA spokesperson told Automotive News. Related Video: Statement on Audi's discussions with the US environmental authorities EPA and CARB Auxiliary emission control devices (AECD) for US version of V6 TDI 3 liter engine to be revised, documented and submitted for approval Technical solution for North America versions from 2009 model year onwards to be worked out in conjunction with the authorities Audi will revise, document in detail, and resubmit for US approval certain parameters of the engine-management software used in the V6 TDI 3 liter diesel engine. That is the result of the discussions held between a delegation from AUDI AG and the US Environmental Protection Agency (EPA) and the California Air Resources Board (CARB). The updated software will be installed as soon as it is approved by the authorities. The three brands Audi, Porsche and Volkswagen are affected. Audi estimates that the related expense will be in the mid-double-digit millions of euros.