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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Daily Driver: 2015 Volkswagen CC

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2015 Volkswagen CC Executive, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. And don't forget to watch more Autoblog videos at /videos. Show full video transcript text [00:00:00] Hi, guys. This is Seyth with Autoblog, and I'm driving the 2015 Volkswagen CC. The version of the car I'm in is the VR6 4motion car, so it's got a six-cylinder engine and all-wheel drive. This six-cylinder is actually a little bit of an odd duck at this point for the class. It's a 3.6 liter V6. It makes 280 horsepower, 265 pound-feet of torque. It's really living in a world that's been [00:00:30] overtaken by potent, two-liter turbos. I think something that's particularly difficult, especially in light of what I know about the Volkswagen family, the new engines getting great fuel economy. The 1.8T and obviously the TDI are real champs in that regard. Unfortunately, this VR6 is really sucking down the premium. These days, a 20 MPG combined rating is not particularly good. This definitely isn't a sports car. If you throw it hard into a corner, it leans a little bit, you can feel some roll [00:01:00] through the suspension. Handling is tidy, but it's not particularly precise. Of course, it's not really meant to be. This is a car that's meant to be great on the highway, great cruiser, look pretty stylish, and with a good powertrain, it can be exciting enough. Because you're not getting anything else that's very sports car-like about this car, other than the power delivery, and even there it's not quite on-pace with some of the sporty sedans that you can buy for right around the same money. It just makes for an interesting mix; something that's a little bit fast, [00:01:30] not very fuel-efficient, not a great handler, not a premium badge. Let's cut down right to it. This car is $44,400 and some change. Again, the VR6 4motion Executive Trim level, which means it pretty much gets everything you can get in a CC. We've got leather seats; they are heated. They have a massaging seat on the driver's side. I've got some 18-inch wheels that look pretty good. Big head unit with touch-screen and [00:02:00] navigation, satellite radio, better sound system. Just in general, the car feels very well-appointed. It feels like an entry-level luxury car.

Weekly Recap: Diesel scandal continues to fuel VW's woes

Volkswagen's woes continued this week when it was delisted from the Dow Jones Sustainability Index and stripped of awards. Senators are also lining up to advocate for criminal and civil action against the automaker, and its consumer reputation is in tatters. Put simply, it's been another rough period for VW. Despite this, the company eked out a sales gain of less than one percent in September, though that was well behind the overall market's performance. Sister brand Audi, which sells a diesel A3, was less affected, posting a 16-percent gain in September. Revelations that Volkswagen rigged millions of diesel-powered cars around the world didn't surface until September 18, so the full sales impact of the ongoing scandal won't likely be felt until October. Meanwhile, VW's image continues to take a beating, and an AutoPacific survey found only one in 14 vehicle owners have a positive opinion of the company. Before the scandal broke, three-quarters of respondents had a positive view of VW. The survey also found 64 percent don't trust Volkswagen, though the same number believe other companies are or may also be using cheating devices to pass emissions tests. "The reputation of diesels has been severely damaged, at least for the short term," Ed Kim, AutoPacific's vice president of industry analysis, said in a statement. Despite the lingering malaise, experts believe VW will recover, just as Toyota and General Motors eventually emerged from their own high-profile controversies. "Consumers have proven through numerous recalls that they are resilient and quickly return to their buying habits," Kim said. OTHER NEWS & NOTES Mazda to reveal sports car concept in Tokyo Mazda will bring a curvy sports car concept to the Tokyo Motor Show in October. The automaker is being especially coy with the details, only releasing the dark teaser shot that you see to the right and a cryptic statement that suggests the concept "condense[s] Mazda's entire history of sports-car development into a single model." Immediately, speculation abounded this is an RX-7 and RX-8 successor, though Mazda didn't specify what engine the concept will have. Reportedly, the company is still working on rotary engines. Mazda will have a Cosmo Sport 110S on its stand in Tokyo, which pioneered rotary technology in 1967. Read into that what you will. The Rock pitches Ford service Dwayne Johnson, also known as The Rock, is the new frontman for Ford service.