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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Interested, then not: Marchionne not 'chasing' a VW merger

Update (March 15, 2017) : Automotive News reports that FCA CEO Sergio Marchionne, regarding the suggested VW and FCA merger, said in a press conference "I have no interest." He also said that he "will not call Matthias," the CEO of VW. He did add that he would be willing to entertain anything VW brings up, but he has "no intention of chasing him." Despite this, Marchionne still took a moment to reinforce his favorable stance concerning mergers and consolidation. Last week, Volkswagen's CEO Matthias Mueller effectively shut down Fiat Chrysler CEO Sergio Marchionne's idea of the two automakers merging. However, it seems Mueller has softened, if only just, to the idea. According to Reuters, the CEO said in a press conference he is "not ruling out a conversation." However, he did say that he would like Marchionne to discuss with him directly the possibility rather than to the media. Though this statement certainly doesn't mean such a merger is happening, it's far more open than when he said outright the company isn't in any talks with anyone at the moment. His new stance also indicates that there may be people (lawyers, accountants, etc.) behind the scenes working out possible ways a merger could work. And even though this new development makes the prospect of a merger between the two companies a bit less bleak, it's still a long way from the "will they, won't they" relationship between GM and FCA. FCA's pursuit of GM involved emailing CEO Mary Barra and the threats of a hostile takeover, the latter of which resulted in some awkward statements about hugs. Only time will tell if VW becomes open enough for Marchionne to talk about hugs again. Related Video:

Volkswagen hits Gran Turismo with GTI Supersport concept [w/video]

As impressive as are the production hot hatches that Volkswagen offers based on the Golf, the German automaker cooks up even more impressive conceptual versions. Like this latest design for Gran Turismo 6. The GTI Supersport Vision Gran Turismo is like the GTI you can pick up at your local VW dealer, only more so. The design brings the VR6 back to the GTI, this time packing a (hypothetical) 503 horsepower and 490 pound-feet of torque, channeled to all four wheels through a seven-speed dual-clutch gearbox and 4Motion all-wheel drive. In the virtual reality of GT6, that's said to be enough to propel this digital concept to 62 miles per hour in 3.6 seconds and on to a top speed in excess of 186 mph. Naturally VW's designers gave the GTI Supersport concept the show to accompany the go, gracing the shape with more vents, more extreme aero, a wider stance on 20-inch wheels... the works. All that is said to give it a lower center of gravity and a power-to-weight ratio of 5.5 pounds per horsepower. Of course the GTI Supersport isn't the first hot Golf concept VW has dreamt up in recent years. There was the earlier GTI Roadster concept also revealed for the Vision Gran Turismo series, the Golf R 400 concept that may yet see production, and the bonkers GTI W12 650 concept with its mid-mounted twelve-cylinder engine. This one may never see production, but at least gamers will be able to drive it remotely on PlayStation. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Wolfsburg, 14 April 2015 Next level: Volkswagen presents new digital supercar - GTI Supersport Vision Gran Turismo excites PlayStation fans - Race car with 503 HP now available for downloading Volkswagen is expanding its GTI fleet and sending a new supercar onto the digital race circuit. The engine roaring under the bonnet of the GTI Supersport is a 503 HP VR6 TSI coupled with a seven-speed dual-clutch gearbox (DSG). The design of this digital supercar combines the Volkswagen icon with sheer racing design. Following last year's roadster, another version of the GTI, with its long racing tradition, can now head for the starting line on Gran Turismo®6, exclusively on PlayStation®3. The first impression of this racer already shows that the Supersport is what fans want and is designed for racing. 665 Nm of torque catapult the virtual GTI to 100 kilometers per hour from a standing start in only 3.6 seconds.