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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volkswagen Golf R wagon promises to be fast and functional [w/poll]

Volkswagen's array of performance-oriented Golfs keeps getting bigger and bigger. What started with the GTI has since grown to include the diesel GTD, the hybrid GTE and the most powerful Golf R. But the additions haven't all come down to powertain. There's been cabrio versions of the GTI and Golf R as well, but before all is said and done, there will be one more bodystyle to join the lineup.
That, according to these latest spy shots, would be the Golf R Variant. For those unfamiliar, Variant is what Volkswagen calls the wagon version of the Golf (in some markets, anyway). It offers the Golf Variant with a variety of engines, but as the spy shots reveal, it is now working on bringing the Golf Variant and the Golf R together into one high-powered, long-roofed model.
The VW Golf R Variant would in all likelihood pack the same 2.0-liter turbo four as the hatchback, splitting 290 horsepower between all four wheels. Only in the wagon, it would offer that extra bit of utility. Of course there's no guarantee that Volkswagen would offer the Golf R Variant in the North American market, but considering that the Golf R hatchback will soon be joined in American showrooms by the Golf SpotWagen (as it's tipped to be called here) in place for the Jetta wagon, the possibility is definitely there.

Head of dieselgate clean up set to leave Volkswagen after a year on the job

After just over a year on the job, Volkswagen's compliance chief Christine Hohmann-Dennhardt is set to leave the automaker by the end of the month. In an announcement, Volkswagen confirmed the departure, saying the separation was due to a difference of opinions regarding the role and duties of the compliance chief. Automotive News Europe reports that there were frequent clashes between Hohmann-Dennhardt and senior Volkswagen employees. Hohmann-Dennhardt was brought in on last year to help manage the cleanup in the wake of the diesel emissions scandal. She came over to Volkswagen from Daimler, parent company of Mercedes-Benz. Before that, she served as a judge in Germany's constitutional court. Volkswagen hasn't announced a replacement. Related Video: News Source: Automotive News EuropeImage Credit: Getty Green Hirings/Firings/Layoffs Audi Volkswagen Emissions Diesel Vehicles dieselgate diesel emissions volkswagen diesel