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VW consumer site finally gets configurator tool back

The traditional vehicle configurator is back on the Volkswagen US consumer website, and it works very well. The company now lets visitors create a virtual model to their own specs and then search for a match among dealer inventories, as is the norm from most automakers. Last summer, Volkswagen tried to break the mold with its thoroughly redesigned consumer website in the US. It sported a slick design but made the highly controversial change of removing the configurator. Instead, visitors were narrowing their selection from a searchable database of models already at dealers. While the streamlined approach immediately told users if their desired car was available, the system also largely hid the prices for options and packages. The newly tweaked design retains the previous tablet-oriented layout, but after clicking a model, the site immediately offers "Build Yours." From there, visitors select a trim, and then the vehicle pops up with options to choose things like colors and packages. The whole layout is clean, features large buttons and works quickly. At the summary page, there's still the opportunity to search for the user's choice in dealer inventories. This is definitely a major improvement.

VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

2013 Volkswagen GTI Driver's Edition brings exclusivity to the granddaddy of hot hatches

The Volkswagen booth at this year's Chicago Auto Show was filled with various special edition models of the Beetle and GTI. In addition to the GTI Wolfsburg Edition, the Volkswagen GTI Driver's Edition helps to wrap up the 2013 model year as VW readies the all-new MkVII Golf next year.
Only 3,000 of the GTI Driver's Edition models will be produced in four-door body style only, and the available color palette will be limited to just Candy White, Carbon Steel Gray and Deep Black. The package will come standard with the GTI's Sunroof and Navigation package, and it will add unique features such as the 18-inch "Laguna" wheels, a golf-ball shift knob, partial leather seats and red-stitching on the carpeted floor mats. Buyers of this package will also get a certificate of authenticity and some GTI swag such as a hat, keychain and parking sign.
Starting price for the 2013 Volkswagen GTI Driver's Edition is $29,695 with the six-speed manual and $30,795 if you choose the DSG - both prices exclude destination charges.