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New VW Beetle Convertible ad needs no disguise

Convertibles make you do funny things. Ask someone if they'd drive a hardtop in near freezing temperatures with all the windows down and they might not even answer, thinking the question so ridiculous. Give that same person a convertible they love and you might just have to ask them to please put the top up even when snow is on the ground.
That guy has to take precautions to enjoy his proclivities, and as this new ad for the Volkswagen Beetle Convertible shows, not everyone understands. Have a watch below, and note that there's just one woman in the minute-long spot, and she's nowhere near the car. Seriously, why didn't VW run this commercial during the Super Bowl?

The super-sized Atlas isn't the three-row VW should build

In the late '50s and early '60s the Volkswagen Beetle wasn't ubiquitous in my hometown of Lincoln, Nebraska, but it came pretty damn close. Fords and Chevys dominated, but beyond the occasional MG, Triumph, or Renault the import scene was essentially a VW scene. When my folks finally pulled the trigger on a second car they bought a Beetle, and that shopping process was my first exposure to a Volkswagen showroom. For our family VW love wasn't a cult, but our '66 model spoke – as did all Volkswagens and most imports at the time – of a return to common sense in your transportation choice. As VW's own marketing so wonderfully communicated, you didn't need big fins or annual model changes to go grab that carton of milk. Or, for that matter, to grab a week's worth of family holiday. In the wretched excess that was most of Motown at the time, the Beetle, Combi, Squareback, and even Karmann Ghia spoke to a minimal – but never plain – take on transportation as personal expression. Fifty years after that initial Beetle exposure, and as a fan of imports for what I believe to be all of the right reasons, the introduction of Volkswagen's Atlas to the world market is akin to a sociological gut punch. How is it that a brand whose modus operandi was to be the anti-Detroit could find itself warmly embracing Detroit and the excess it has historically embodied? Don't tell me it's because VW's Americanization of the Passat is going so well. To be fair, the domestic do-over of import brands didn't begin with the new Atlas crossover. Imports have been growing fat almost as long as Americans have, and it's a global trend. An early 911 is a veritable wisp when compared to its current counterpart, which constitutes – coincidentally – a 50-year gestation. In comparing today's BMW 3 Series to its' '77 predecessor, I see a 5 Series footprint. And how did four adults go to lunch in the early 3 Series? It is so much smaller than what we've become accustomed to today; the current 2 Series is more substantial. My empty-nester-view of three-row crossovers is true for most shoppers: If you need three rows of passenger capacity no more than two or three times a year – and most don't – rent it forgawdsake. If you do need the space more often, consider a minivan, which goes about its three-row mission with far more utility (and humility) than any SUV.

Shanghai debuts, Jeep's new Rubicon anniversary rigs | Autoblog Podcast # 777

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd for a recap of the past week's worldwide debuts along with some updates from their recent adventures. They start off discussing the rumors of a new Ford Mustang Raptor and what that means in the context of previous rumors of a Corvette SUV. Then it's time to talk Shanghai, where Polestar, Buick, Volkswagen, Porsche and Lincoln all had big reveals. After that, they segue to Byron's trip to Moab for the 2023 Easter Jeep Safari preview where he drove the AEV Level II Jeep Wrangler Rubicon 20th Anniversary Edition. From there, they reminisce about Mustangs in a nod to the nameplate's 59th anniversary, after which they stick to the theme with a sub-$15,000 RWD used-car discussion. Is there anything worth buying in this price bracket in today's economy? Autoblog Podcast # 777 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown ShanghaiPolestar 4 is a Polestar without a rear window 2024 Lincoln Nautilus debuts with big redesign, new hybrid option Volkswagen ID.7 fully revealed as VW's sleek and spacious flagship electric sedan 2024 Porsche Cayenne gets more power, screens, equipment 2024 Buick Envista revealed as a good-looking, quite-affordable crossover 'coupe' News Ford Mustang Raptor off-road coupe rumored for 2026 2025 Chevy Corvette SUV said to start with ICE power, not be EV-only What we're driving 2023 Jeep Wrangler Rubicon 20th Anniversary Edition: On the trail to six figures 2023 Easter Jeep Safari: The search for the missing pink Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Podcasts Rumormill Auto Shanghai Buick Chevrolet Jeep Porsche Volkswagen Crossover SUV Concept Cars Electric Future Vehicles Luxury Off-Road Vehicles Performance Sedan Polestar