2010 Vw Golf Tdi Diesel on 2040-cars

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VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

VW air rule violation allegations 'stunning,' $18B fine unlikely

The big automotive news today was the US federal allegations that VW quietly and illegally installed software on approximately 482,000 diesel vehicles sold in the United States so that they would not return substandard results on government emissions tests. To say the least, this is potentially a very big deal. You can read the details of the government's allegations here. The problem seems to be with the NOx trap. Sam Abuelsamid, a former AutoblogGreen editor who is now a senior research analyst at Navigant Research's Transportation Efficiencies program, told me that there were some hints that VW's diesel emissions strategy had issues a while back. The vehicles affected by today's announcement are all equipped with the 2-liter, 4-cylinder TDI, he said. They all have the lean NOx (nitrogen oxides) trap, whereas all other current modern diesels use urea to treat NOx emissions. "When VW launched those vehicles, I went to the TDI launch program in Santa Monica and asked them if they were going to put the diesel engine into the Tiguan because that would be an ideal application," he said. "They said no, because it would be too heavy. Turns out, the NOx trap was enough to meet the emissions standards in the smaller cars, but not the Tiguan. That seems to be where the problem is, in the NOx trap. All the other big VW and Audi diesels, they use urea, just like BMW and Mercedes do." Abuelsamid added that, in California, to do an emissions test, testers don't stick a probe up the exhaust, as you would suspect. Instead, they just do a visual test to make sure nothing was tampered with and then plug a scanner into the OBD-II port to read the codes. The news today basically says that the cars were programmed to send out false codes, giving readings that testers are looking for instead of what's actually going on. "That's the background, as far as I know at this point," he said. This could be "a black eye on the auto industry." - John O'Dell Speaking at the AltCar Expo in Santa Monica just hours after the news first broke this morning, Edmunds.com's John O'Dell said the Fed's allegations were "stunning." The idea that VW might have gamed the system, he said, "underscores how important EPA clean air numbers are, that a company would allegedly stoop to this to try and meet them. Obviously, people are paying attention to that sort of thing.

Audi CEO Rupert Stadler: Ducati is not for sale

"Ducati is not for sale." Those words, attributed to Audi CEO Rupert Stadler, are about as clear and definitive as can be, and they reiterate a previous statement about the potential sale of the premium Italian motorcycle brand that was made in March of this year. "[Ducati and Lamborghini] belong to Audi and, together with us, have an excellent future," said Stadler. Thing is, Audi, as well-off and established as it may be, still falls under the Volkswagen umbrella. And, as you're surely aware, things haven't exactly been smooth sailing for the VW Group over the last several months. The German automaker has squirreled away billions of dollars in anticipation of the legal fallout that's sure to come from the falsification of vehicle emissions data, and that's going to leave the company strapped for cash. All of that bad news led to speculation that VW could sell off some of its non-core businesses. What of the future of the Scania and Man heavy truck brands? Those don't currently appear to be on the auction block, either. VW's continued involvement in the HD truck segment was announced as part of the brand's TOGETHER - Strategy 2025 plan, in which Volkswagen outlined plans to push further into vehicle electrification and vehicle autonomy. Related Video: News Source: Asphalt & RubberImage Credit: Malte Christians/AFP/Getty Earnings/Financials Audi Lamborghini Volkswagen Motorcycle Performance Ducati Scania