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VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

Volkswagen feuds with thriving stablemate Skoda

BERLIN, Oct 4 (Reuters) - Volkswagen managers and unions are seeking to curb competition from lower-cost stablemate Skoda, move some of its production to Germany and make the Czech brand pay more for shared technology, company sources told Reuters. As VW struggles to cut jobs and spending at German factories and turn the page on dieselgate, Skoda's superior car reviews and profitability have intensified the brands' rivalry within the Volkswagen empire. VW now wants to reduce what it sees as Skoda's unfair advantages - combining German technology with cheaper labor - and reaffirm the top-selling brand's primacy ahead of a wave of new electric car launches, the sources said. The tussle between VW and Skoda is reviving tensions at the heart of the Volkswagen group between profits and jobs, and between central control and autonomy for its 12 vehicle brands. "Instead of devoting our efforts to beating Tesla, we may just be setting up a futile internal conflict," said one manager. Once the butt of jokes, Skoda has blossomed under 26 years of VW group ownership into a successful mid-market carmaker, steadily winning business from rivals - including VW - and surpassing even Audi's operating profit margin last year. At the same time, VW is facing thousands of job cuts as management moves to trim excess capacity at German factories. Its powerful domestic unions see Skoda's success as both a threat and a potential lifeline. VW workers' representatives are now demanding the transfer of some Skoda production to their underused German plants, a source close to the supervisory board told Reuters. The proposal aims to offset declining output of the VW Passat and aging Golf that could otherwise threaten more jobs. They are also making the case that Skoda should pay higher royalties to use VW's main common vehicle platform. The so-called MQB architecture also underpins mid-sized models from the group's Audi and SEAT brands. Responding to the news, Czech Prime Minister Bohuslav Sobotka said he would meet Skoda management and unions to ask for clarification. The government will seek to ensure that VW investment plans are followed through and that "production is not moved outside the country," a statement released by Sobotka's office said. Skoda's main union warned that a production shift could cost as many as 2,000 jobs. VW's works council declined to comment.

Volkswagen bringing production GTI Clubsport to Frankfurt

"No plans for the car to be sold here." It's probably good I read that part of the email from Volkswagen before I looked at the photos and read the release for the car you see above. It's the production-spec GTI Clubsport. It's coming to the Frankfurt Motor Show. It's awesome. And I want one. I know, I'm kind of a GTI fanboy, but really, there's a lot to like here. The special-edition hot hatch is essentially a road-going version of the concept Volkswagen brought to Worthersee this year, complete with a more powerful engine. It produces 261 horsepower – a healthy increase over the 210 hp of the base GTI (or 220 if the car is fitted with the performance pack) – and can even crank out 286 hp for short bursts, thanks to an overboost function. Hitting 62 miles per hour takes six seconds flat with the six-speed manual gearbox, and that time is reduced to 5.9 seconds should you opt for the six-speed dual-clutch automatic. Even with these upgrades, VW says the GTI Clubsport will still return nearly 34 miles per gallon with the manual transmission. Volkswagen doesn't specifically mention any chassis upgrades, however. In its press release, VW simply says that the GTI Clubsport "has groundbreaking handling properties at high speeds and breathtaking cornering speeds." Cool. I'm sure it'll be a riot. A lot of the exterior is new: the front bumper, side sills, rear diffuser, roof spoiler, and aluminum wheels are all unique to the Clubsport. Buyers can choose between 18- or 19-inch rollers, the tailpipes are larger than those on a standard GTI, and the LED lights out back have a black/red, dark finish. Inside, the Clubsport comes with racing buckets covered in tartan fabric (of course) and there's Alcantara everywhere. Fellow GTI fans, get excited about this one – even if it's just another delicious piece of forbidden fruit. Still, I can't wait to see it live in Frankfurt next week. Related Video: VOLKSWAGEN TO UNVEIL MORE POWERFUL GTI CLUBSPORT AT THE FRANKFURT INTERNATIONAL MOTOR SHOW New anniversary model celebrates the GTI's 40th birthday - 265 PS special edition accelerates from 0 to 62 mph in 5.9 seconds - An overboost function increases power to more than 290 PS for a short time - Expressive exterior design features new front bumper, side skirts, rear diffusor and multi-part roof spoiler Wolfsburg, September 9, 2015 – At the beginning of 2016, the iconic sporty compact—the Golf GTI— celebrates its 40th birthday.