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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

New safety and connected features help distinguish VW's lineup

Volkswagen may have wrested the title of world's largest carmaker away from Toyota this week, but the company still has some work to do in the United States. Despite its worldwide dominance, Volkswagen's American sales have languished. Unlike its red-hot Audi brand, mainstream Volkswagen sales have been afflicted by an assortment of maladies. An aging lineup, a reputation for mechanical gremlins and a lack of a competitive crossover vehicle have all hurt. In the US, the brand's cars claim only two percent of the overall market. As we reported earlier today, Volkswagen took steps this week to upgrade some broader aspects of its weaknesses here. At its Electronics Research Laboratory in Silicon Valley, the company announced it would make several advanced safety features and connectivity options available throughout the bulk of its lineup. Features that have long been available on its premium Audi cars will spread to its more economical offerings. In one big way, they will overstep their premium siblings. Volkswagen said Apple CarPlay, Android Auto (pictured below) and MirrorLink will all be available on a revamped infotainment system. Cars equipped with the new Car-Net-branded systems are arriving in showrooms now. Only last month, Hyundai became the first to offer CarPlay, debuting the smartphone-projection system in its 2015 Sonata. Chevy, Honda, and now Volkswagen, have quickly followed suit. On the safety-minded side, features like adaptive cruise control, forward collision warning, autonomous emergency braking, park steering assist and automatic post-collision braking will be optional equipment on most of the brand's 2016 model-year cars. Previously, the features had only been available on the Touareg SUV. They're now available on most Golf variants, the CC, Jetta, Sportwagen and some Beetles. Though the Passat sedan is one of the company's most competitive cars, it was curiously absent from the announcements, though an update could come later this year. While the advanced safety equipment is a boon for motorists increasingly interested in the technology, Volkswagen also added some basic safety tech that's long been available in mainstream competitors' cars, adding features like blind-spot monitoring and lane-departure warning. One of the big differences consumers might note is the cost of the driver-assistance systems.

Investors storm Volkswagen with $9 billion in lawsuits

Volkswagen's investors are latest group to take up pitchforks against the embattled automaker, and they're seeking $9 billion in damages, Reuters reports. The investor lawsuits were filed in a court in Braunschweig, Germany, near Volkswagen's Wolfsburg headquarters. On Monday, the first business day following the anniversary of the emissions revelations, the court received 750 lawsuits alone. All told, about 1,400 lawsuits have been filed. The largest single claim totals $3.7 billion and was filed more than six months ago. The lawsuits stem from complaints that Volkswagen didn't divulge information on the cheating software to investors quickly enough. Volkswagen has said that it hasn't broken any capital market laws. The $21.5 billion the company set aside to weather the storm may not be enough. The consumer fix is estimated to run the company $14.7 billion, either through buybacks or a fix that still seems unclear. In addition to the lawsuits, Volkswagen CEO Matthias Mueller confirmed that Audi boss Rupert Stadler is under investigation regarding the scandal. Mueller refused to give further details, but this shouldn't come as a surprise to anyone. Audi has admitted that its 3.0-liter V6 was equipped with the same emissions-cheating software as the 2.0-liter four-cylinder diesels. Stefan Knirsch, Audi's head of development, has been suspended as part of the overall investigation. Knirsch took over duties after his predecessor quit. Knisch was previously head of engine development at Audi. Related Video: News Source: Reuters Green Hirings/Firings/Layoffs Audi Volkswagen Emissions Diesel Vehicles vw diesel scandal