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Chief designer Walter de Silva out at Volkswagen

After decades of penning beautiful machines, Volkswagen Group design boss Walter de Silva will retire at the end of November but will still hold an advisory role. He has led the styling for the automotive giant's brands since 2007. The company's statement didn't announce a successor for him. De Silva began his design career at Fiat in 1972 and led styling at Alfa Romeo from 1986 to 1998. He first joined VW Group with Seat but made a big splash at Audi in 2002. His work there included the sixth-generation A6, A5, and the fantastic R8. Later, he created a great take on the classic Leica M9 camera, too. VW praised de Silva's creation of a design culture that spanned its division but still allowed for creativity within each one. "Walter de Silva epitomizes creativity and the Italian sense of beauty and style on the one hand and thoroughness, a systematic approach and discipline on the other," CEO Matthias Muller said in the announcement. De Silva's retirement could bring a major change in the way VW Group organizes its studios, according to Automotive News. The automaker reportedly wants to cut its annual styling budget and might not seek a replacement for him. Walter Maria de Silva takes retirement Head of Group Design established common design culture across all brands while retaining creative autonomy of each individual brand Walter Maria de Silva Walter Maria de Silva Walter Maria de Silva (64), Head of Group Design, is retiring with effect from the end of November. De Silva assumed design responsibility for all passenger car brands within the Volkswagen Group in February 2007. Walter de Silva will continue his links with the Group in an advisory capacity. Walter Maria de Silva was born in Lecco (Italy) on February 27, 1951 and joined the Volkswagen Group 17 years ago when he became Head of the SEAT Design Centre in 1998. He was put in charge of the design of the Audi brand group, including the brands Audi, Lamborghini and SEAT, in 2002. His new design language with Audi was epitomised by the 6th generation of the Audi A6 and Audi A5 Coupe. He was appointed Head of Group Design at Volkswagen Aktiengesellschaft in 2007. Walter de Silva saw the main focus of his work as design chief in establishing and nurturing a common design culture across all brands, which nevertheless allows each brand to retain a high degree of creative autonomy.

VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

Volkswagen promises more aggressive design for sedans, crossovers

Every one of our Volkswagen Jetta and Passat reviews is guaranteed to include this word in the comments, aimed at its exterior design: "Boring." The brand says that's all about to change, telling a group of journalists during a tour of its design studio in Wolfsburg that designs will be more market specific; as Automotive News put it, that means "more aggressive" designs for the US that "will bare their teeth and flex their muscles," since the solid-yet-unoffensive look hasn't got VW past its two-percent market share here. Yes, we've heard this before from the Volkswagen Group - Audi has been promising to pump up the volume on its designs for years now, we're still waiting to hear that music. But VW brand head designer Klaus Bischoff says that the look of the coming midsize crossover that will come in around the size of the Audi Q7 "has to be bold. It has to be a statement," and the results of US focus groups have already dictated design changes to the original idea. AN said it takes cues from the Cross Coupe GTE, with a notched grille, sculpted hood, and deep character lines along the flanks. It sounds like baby steps for other models, though. The Passat gets a brand new design forward of the A-pillar, and new taillights. The new Tiguan has a shorter front overhang and a longer rear overhang, rounded wheel arches, and gets 2.2 inches longer. There'll be a long-wheelbase version of the Tiguan that grows by eight inches, which should give it livable room for four passengers in front and back. Beneath that will be a Golf-based crossover to compete in the compact segment with the Honda HR-V and Mazda CX-3. Featured Gallery Volkswagen Cross Coupe GTE: Detroit 2015 View 18 Photos News Source: Automotive News - sub. req.Image Credit: Live images copyright 2015 Drew Phillips / AOL Design/Style Volkswagen Crossover Sedan volkswagen design