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How should Volkswagen deal with its diesel problems?

The hounds of hell are bearing down on Volkswagen in the wake of allegations of cheating on diesel emissions testing. In just a single day, Volkswagen's stock has dropped 23 percent and the German government has announced that it is going to investigate a far larger number of vehicles over emissions violations. The American storm is quickly becoming a global one. Volkswagen sells over a million diesel vehicles a year and also has more than 13 percent of the automotive market overall – it was the number one automaker in the world up until the scandal. Yet in a matter of hours, Volkswagen has also become a pariah with potential fines and recalls that may be dwarfed by how the alleged lies and deceit change how governments and consumers view the company. Consumers are really going to be the key to the company's survival. It's those consumers who are really going to be the key to the company's survival. Every single one of them now finds themselves with a product that was sold illegally and may not be registered until recall work is done. What's worse is that Volkswagen doesn't yet have a solution for the emissions issue to offer these customers. It should also be noted that this is not the first time Volkswagen has found itself in violation of EPA emission regulations. Volkswagen is in a world of trouble, so what now? As a car dealer and former financial analyst who took several companies public, I believe Volkswagen can and should consider three points of action that would make an enduring difference in the times to come. 1. Offer affected TDI owners a compelling reason to stay with the brand. Recall work and a cup of coffee at the dealership are not going to be enough to placate current owners. Volkswagen should provide compensation for customers at the earliest opportunity and offer some type of inducement that keeps them within the fold. This shouldn't be the industry's version of a Chuck E. Cheese coupon - a small discount on a new vehicle. Volkswagen needs to offer something along the lines of a strong warranty extension of the entire powertrain (not just the emissions system) or some type of valuable feature upgrade for these vehicles so that owners feel that they have been treated fairly. Perhaps a combination of a brand new navigation system, software upgrades for the infotainment components, or some type of basic free WiFi service would be a healthy act of generosity.

Volkswagen pushed back against Takata airbag recall

Volkswagen and Audi will recall about 850,000 vehicles in the US to replace their Takata-supplied driver side airbag inflators, but the automaker doesn't believe the safety campaign is entirely necessary. In a letter to the National Highway Traffic Safety Administration, the company pushes the agency to re-evaluate the recall's scope because the parts are allegedly safe, it claims. VW asserted in the letter, which NHTSA posted online (as a PDF) with other documents about the company's safety campaign, that the vast majority of the automaker's recalled vehicles used Takata inflators from the supplier's factory in Freiburg, Germany. Only the US-built Passat had components from Takata's plant in Mexico. VW's argues to NHTSA that its recall is unnecessary because there are no reported airbag ruptures in the German-made parts, and the plant has better quality control than Takata's factories in the US and Mexico. In addition, the Mexico-manufactured components in the Passat are also allegedly safe because they come from a time after significant upgrades to the plant to address humidity and welding concerns. "We do not believe the facts known to date support the scope as defined in the Takata defect notification," VW's letter says. To be clear, VW is not refusing the Takata recall and plans to fix the affected vehicles. Instead, this letter shows the automaker expressing an opinion that NHTSA's scope for the campaign is too broad. VW now plans to do its own analysis on the inflators to strengthen that case, according to The Detroit News. "We respectfully request that, should such results be shown, the agency work with Volkswagen and other manufacturers to revisit the scope of these recalls," the letter said. Takata's recalled inflators use ammonium nitrate as a propellant, and experts believe that long-term exposure to high humidity can make the chemical more likely to cause a rupture during airbag deployment. The spray of metal shrapnel from the exploding parts has links to at least 10 deaths. Related Video:

Volkswagen C Coupe GTE bows in Shanghai

Following the debut of the slick, semi-aggressive Sport Coupe GTE concept in Geneva, Volkswagen is bringing something a bit more grandiose to the Shanghai Motor Show. It's called the C Coupe GTE, and it points the way forward for Volkswagen's large sedans – in China, at least. The C Coupe GTE is low and long, and rides on the same Volkswagen MLB platform that underpins vehicles like the Audi A6. Volkswagen's head of design, Klaus Bischoff, says "the C Coupe GTE very clearly shows the new 'face' of top Volkswagen sedans for the first time," so get used to this design. We think it's pretty attractive, and a car like this could easily work as an upper-tier CC replacement. But don't get your hopes up too much – VW USA says this concept was "designed chiefly for the Chinese market." That's evident inside, where the C Coupe boasts a four-passenger seating configuration with luxurious accommodations for folks in back. In fact, backseat riders can share data with the driver via the car's infotainment system. "Information about the manager's appointments can be transferred via a smartphone to the infotainment system," says Volkswagen. "Parallel to this, the appointment list also serves to plan the navigation route for the day. However, the chauffeur only has specifically filtered information for the infotainment system to facilitate punctual arrival at the destination." Like other GTE-badged models, the C Coupe uses a plug-in hybrid powertrain. That means it's got a four-cylinder turbocharged gasoline engine, an electric motor, and a 14.1-kWh lithium-ion battery, all mated to an eight-speed automatic transmission. Total system output is 242 horsepower and 369 pound-feet of torque, and Volkswagen says the C Coupe can travel up to 31 miles in electric mode (at speeds up to 81 miles per hour). Hitting 62 mph takes 8.6 seconds, but when driven economically, Volkswagen says the sedan can achieve up to 102 miles per gallon (on the Euro cycle) and cruising range is a whopping 684 miles. See the C Coupe GTE for yourself in the slideshow above, and scroll down for a huge helping of information in VW's press blast. VOLKSWAGEN DEBUTS C COUPE GTE IN SHANGHAI New plug-in hybrid concept car points the way to the future of large Volkswagen sedans Wolfsburg/Shanghai, April 2015 - Volkswagen is expanding its model range at high speed and the latest show of this intent is on display at Auto Shanghai-the C Coupe GTE.