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VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

VW considering single, cheaper li-ion cell for all plug-in vehicle batteries

Volkswagen is finding rapid success in the battery electric vehicle market; especially in Europe where the e-Golf is already the segment sales leader. Recent concepts like the C Coupe GTE, Sport Coupe GTE and Cross Coupe GTE suggest more plug-in hybrids from the company are on the way, too. To make future models more economical, the German automotive giant is considering switching to a standard design for its lithium-ion battery cells. Using standardized parts is a long-accepted principle in production because it leads to economies of scale, and a company can pass on the savings to buyers or pocket the money to boost profits. VW is aiming for a massive 66-percent drop in costs by switching to a unified design, according to Heinz-Jakob Neusser, the board member in charge of development, to Automotive News. While the cells would be uniform, they could be crafted into different modules to fit each specific model. VW currently buys cells from Panasonic and Samsung for various models, but under the new plan all of the automaker's brands would switch to a single one. "We have a clear understanding in the group of a common cell," Neusser said, according to Automotive News, without suggesting when a change might happen. VW also has a few months decide on a different future for its EVs. The automaker is reportedly considering whether to use sold-state lithium-ion batteries from a US-based supplier for upcoming models. The next-gen tech could potentially give a massive boost in range while also being fireproof.

Volkswagen Tiguan arrives with chiseled looks, GTE plug-in model [w/video]

After a long run, Volkswagen has finally retired the first-generation Tiguan crossover in favor of the larger, more chiseled second-generation model. The new compact is longer, wider, and lower than the more upright CUV that came before it. Yet, as we covered in our original post, the new Tig is also over 100 pounds lighter. The bodywork is conservative but handsome; typical of newer VWs. We see plenty of Passat and Touareg in the fascia, which features a three-bar grille that integrates neatly with the slightly canted, rectangular headlights. The beltline looks higher than today's Tiguan, and sits below a more aggressive greenhouse, which is a welcomed change after the soft, crossovery looks of the last-gen model. While VW has only released European powertrain options – there are eight engine options, split evenly between gas and diesel and boasting anywhere from 123 to 237 horsepower – we'll expect a far smaller roster for the US. Look for VW's familiar 2.0-liter, turbocharged four-cylinder to feature prominently in both front- and all-wheel-drive models, while we're personally hoping VW will see the light and offer a 2.0-liter TDI Tiguan. Of course, there's more than just gas and diesel for the new Tiggy. The all-new GTE model promises plug-in capability. Expect 31 miles of electric range and 215 system horsepower. There are even solar panels on the roof which could generate up to an extra 600 miles per year of driving range. VOLKSWAGEN REVEALS ALL-NEW EUROPEAN TIGUAN AT THE FRANKFURT INTERNATIONAL MOTOR SHOW Based off the MQB platform, the new European Tiguan revolutionizes the compact SUV • Powerful, authentic SUV design of the new Tiguan was completely reconfigured. • Tiguan is the first Volkswagen Group SUV to be based on the modular transverse matrix (MQB). • Longer, wider, lower – new vehicle architecture enables sportier proportions • Tiguan makes its debut at the IAA in an R-Line version, a classic on-road version and a version with an off-road front end. • Volkswagen is also showing the Tiguan GTE in Frankfurt with a plug-in hybrid drive and 1.9 litre per 100 km fuel consumption. • Newly conceptualised solar roof module for the Tiguan GTE increases its electric driving range. • Front Assist with City Emergency Braking and Pedestrian Monitoring, active hood, Lane Assist and the Automatic Post-Collision Braking System are fitted as standard.